Ethan FraserChief Information Officer
Portrait of Ethan Fraser
Chief Information Officer

An introduction

Shared centres, separated clients


Each client should find its callers' information exactly where it agreed to keep it, and nowhere else.

Canada

Open to Board appointments

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My approach

An outsourcer sells its clients a promise about other people's information. Callers never chose us; they chose a utility, an insurer or a software company, and reached our agents because that company hired us. I judge our systems by whether such a caller would recognise the arrangement if it were explained to them, not only by whether a contract permits it.

Company revenue in 2025
C$318M
Customer contact and IT support for 29 clients
Agent seats migrated
4,300
41 programmes moved to a cloud platform, 2024–2025
Measured availability, 2025
99.96%
Includes a 52-minute routing failure

Work worth discussing.

01Separating every client's desktops and recordings at the cost of blended staffing

In 2021 a security review by Pellerath Health Software, a prospective client seeking second-line support for its clinic software, found two weaknesses at our Bathurst centre. Screen recordings from four programmes sat in one repository, divided only by application permissions, and agents who moved between an insurer's and a utility's programmes could copy text from one session into the other. Nothing had been misused, but the arrangement was not what Pellerath expected, nor probably what several existing clients assumed. The Pellerath contract was worth about C$10.6 million a year.

I proposed separating every programme: its own virtual-desktop pool, recording store, encryption keys, identity groups and network segment. The chief operating officer disagreed strongly. Blended agents let our schedulers cover peaks across clients, and he estimated that ending the practice would cost three points of occupancy. Our chief financial officer accepted the design but wanted every client to pay for it. The chief executive approved the full programme at C$5.8 million of capital over twenty months, with about C$1.4 million of additional annual running cost.

We kept blending only where both clients agreed in writing, which left three pairs. Two programmes moved centres to simplify the network design. My team built the new environments one programme at a time and tested isolation by attempting cross-programme access from ordinary agent accounts, sharing the results with each client.

By June 2023 all 36 programmes then running were separated. Occupancy at the three most blended centres fell from 83 to 80 per cent, then recovered to 82 per cent after the workforce team rebuilt its forecasts programme by programme. Pellerath signed in March 2023. Only two existing clients accepted a segregation charge; the others regarded separation as something they had assumed already, and we absorbed most of the running cost.

Separation is now the starting point of every new programme design. I would put its cost into renewal pricing before building, rather than asking clients afterwards to pay for a protection they believed they already had.

02Migrating 4,300 seats programme by programme instead of over three weekends

Our on-premises telephony platform, hosted in data centres in Moncton and Winnipeg, was due to lose its manufacturer's support at the end of 2024. It carried about 4,300 seats and 41 client programmes. The cloud contact-centre provider we selected proposed moving everything across three weekends and offered a C$900,000 incentive for finishing by September 2024. Several clients wanted the new reporting and messaging features quickly.

I recommended migrating one programme at a time over fifteen months. Each client would have its own cutover date, its own test calls and a rollback that could return its traffic to the old platform within an hour. That meant running both platforms in parallel at a cost of about C$2.3 million, plus C$700,000 for extended support of the old system. The chief financial officer opposed both the cost and the lost incentive. Our sales leader worried that clients would read caution as delay. The chief executive accepted the phased plan after we showed which programmes carried card payments or regulated recordings and could not absorb a failed weekend.

The first cutover took place in May 2024. Two programmes rolled back, one because recording metadata failed to reconcile with client reporting and one because a scheduling feed dropped intervals. Both moved successfully a month later. In February 2025 three Winnipeg programmes lost inbound routing for 52 minutes after a carrier configuration error that our failover testing had not covered. We paid C$186,000 in service credits and told each affected client what had happened before they asked.

The last programme moved in July 2025. Annual telephony cost falls by C$3.1 million from 2026, mainly through retired hardware and released data-centre space, and measured availability for 2025 was 99.96 per cent including the outage.

Clients now receive a cutover plan with a named stop authority on both sides. I would test failover with every carrier, route by route, before the first cutover instead of relying on the platform's own redundancy tests.

03Offering agent-assist only to clients who instructed it and callers who were told

Early in 2025 three clients asked whether our new platform could transcribe calls in real time and suggest answers to agents. The feature existed, but by default it processed audio in a region outside Canada. Our sales team proposed switching it on across all programmes as a standard feature, and the chief operating officer wanted the transcripts to score every call automatically for quality.

I recommended a narrower path. Agent-assist would run only for a client that instructed it in writing, after a privacy assessment led by our privacy officer, with a caller notice in the recorded greeting, processing in a Canadian region, a defined transcript retention period and a contractual bar on using transcripts to train any model. Quebec's private-sector privacy law requires an assessment before personal information is communicated outside the province, and federal privacy law expects consent proportionate to sensitivity; counsel advised on both. I also asked that transcript and suggestion data not be used to score individual agents automatically. The chief operating officer accepted aggregate quality reporting only after a Sherbrooke pilot showed agents ignoring suggestions when they believed they were being scored.

The narrower path cost us. Canadian processing arrived four months after the general release. Two prospective clients, worth about C$4.2 million a year combined, wanted transcripts used to train their own models outside Canada without changing their caller notices, and we declined both.

By September 2026 eleven programmes for eight clients use agent-assist. Average after-call work on those programmes fell from 74 to 49 seconds, and handle time by about 6 per cent. In one insurer programme a suggested answer quoted the wrong waiting period for a policy benefit; a quality reviewer caught it, and suggestions now draw only on client-approved knowledge articles.

Agent-assist is now sold as a client decision with its own assessment rather than a feature switch. I would involve agents and team leaders from the first design meeting, not after a pilot had already taught them to distrust the tool.

I run the systems of a shared contact-centre business so that each client's data, calls and consent decisions stay separate even when agents, sites and platforms are shared.

I am chief information officer of Tidelorne Contact Services, a Moncton company listed on the Toronto Stock Exchange that answers calls, chats and emails and provides second-line IT support for 29 client organisations. We run six centres, in Moncton and Bathurst, Trois-Rivières and Sherbrooke, and Winnipeg and Brandon, plus about 700 agents working from home. Revenue in 2025 was C$318 million and we employ about 5,400 people. My 164 colleagues run the systems the company itself depends on: telephony, workforce management, client integrations, agent desktops and information security.

Our clients include utilities, property and casualty insurers, software companies and health-technology vendors. They hire us for trained people, but they also hand us their customers' personal information, their call recordings and, increasingly, their decisions about automation. Most of my work is keeping those commitments apart while agents, buildings and platforms are shared. A client's security reviewer wants to know where a recording sits and who can open it. An agent wants a schedule that matches the day actually worked. Our finance team wants the platform to cost less every year.

I began on a computer help desk in Moncton in 1996, moved into business telephony and then ran contact-centre systems for an insurer in Halifax before joining Tidelorne in 2010. That route left me wary of any change described only from the vendor's side. Each decision on this site cost something visible: agent flexibility, a vendor incentive and two prospective contracts. I set out those costs plainly because our audit and risk committee asked to see them that way.

Every programme on its own environment

Between 2021 and 2023 we moved all 36 programmes then running onto separate desktop pools, recording stores and encryption keys. Blended staffing ended for most clients, and occupancy at the affected centres fell three points before rebuilt forecasting recovered two.

4,300 seats moved one programme at a time

Our telephony migration ran for fifteen months rather than three weekends. Dual running cost C$2.3 million and we gave up a C$900,000 vendor incentive. Annual telephony cost is now C$3.1 million lower.

Agent-assist only where clients instructed it

Eleven programmes use real-time transcription and suggested answers, processed in Canada with a caller notice. We declined two prospective contracts worth C$4.2 million a year that wanted transcripts used for model training.

Current focus

I am preparing our next ISO/IEC 27001 surveillance audit while reviewing how long we keep recordings and transcripts for each client, because several retention schedules were written before transcription existed.

Conversations I welcome

I would welcome a first non-executive role on an audit, risk or technology committee of a Canadian organisation that holds customer information at scale, with about eighteen days a year available, subject to our board's consent and a check of client relationships.

The leadership record

Trusted with consequential decisions.

Formation

  • Bachelor of science in computer scienceMirlochan University · 1996
When Ethan brings me a recommendation, it arrives with the objection already written into it, usually in the words of the colleague who raised it. That made the telephony decision harder to approve and much easier to defend to clients afterwards.
Lucienne ThibodraisChief executive officer, Tidelorne Contact Services
The full record ↗

Contact

I would welcome a first non-executive role on an audit, risk or technology committee of a Canadian organisation that holds customer information at scale, with about eighteen days a year available, subject to our board's consent and a check of client relationships.

  • Board appointments