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Zoya VernqashiChief Technology Officer

Zoya Vernqashi · Chief Technology Officer · India

From implementing the operation to challenging the product promise

CHAPTER 1

Apr 2023 — Present

Chief Technology Officer

Delqerni Camera Retail

Sector
Camera and photographic-accessory retail with digital guidance
Ownership
Founders 55%; investment partnership 35%; employees 10%; no personal holding
Company scale
FY 2025–26 revenue ₹126 crore; operating profit ₹8.1 crore
Employees
318 at March 2026
Geography
Lucknow headquarters and eighteen specialist shops
Reporting to
CEO Rhea Qervnali
Team
Twenty-eight engineering colleagues through three leaders
Financial scope
₹6.2 crore annual operating expense; ₹1.8 crore separately approved development authority

Mandate

Make product-technology claims accountable to their evidence and acceptance limits

Outcomes

  • Funded a colour-export repair with four combinations retained as unresolved
  • Held a product-answer assistant despite improvement on its repeated evaluation set
  • Kept product engineering distinct from the CIO’s internal information remit

Decisions in context

I lead twenty-eight engineering colleagues through three leaders and report to the CEO. Annual operations of ₹6.2 crore and separately approved development authority of ₹1.8 crore describe different commitments; neither is the company’s full technology spend. The CIO retains internal information services while my remit concerns the software behind product guidance. The colour-export programme required qualified imaging judgement, and the answer-assistant experiment required product specialists to assess individual claims. I had to explain why a better result could still be insufficient for release. Invited board presentations concern those investment choices, not a statutory seat of my own. The appointment has strengthened my willingness to describe a stopped experiment as a bounded result rather than manufacture a success story around money already spent. It also requires clear cooperation with commercial owners who carry the customer promise.

Reason for the move

Current mandate; open to a consumer CTO role and a prepared first outside contribution

CHAPTER 2

Apr 2019 — Mar 2023

Engineering Director

Delqerni Camera Retail

Sector
Specialist photographic retail and online product presentation
Ownership
Founder-led private enterprise with external investment
Company scale
Annual enterprise revenue stood at ₹92 crore at period end
Employees
251 at period end
Geography
Lucknow-led regional shop network
Reporting to
Chief Operating Officer
Team
Twenty-one engineers through two managers
Financial scope
₹4.4 crore annual engineering operating expense; major development separately sanctioned

Mandate

Expand product engineering while retaining evidence for release decisions

Outcomes

  • Held the crop release after synthetic working sources were overwritten
  • Acknowledged personal sponsorship of the incomplete acceptance review
  • Added original-and-derivative lifecycle evidence to the repair programme

Decisions in context

The engineering-director title described an executive leadership role and carried no statutory appointment. I managed twenty-one colleagues through two managers with ₹4.4 crore annual operating expense. The 2020 crop rehearsal tested my willingness to revisit a proposal I had endorsed. A visible transformation had worked, but the working original was no longer available for the next editor. The separate pristine test copies prevented the exercise becoming a loss of customer material; they did not make the proposed workflow acceptable. I held the affected release and brought product and security owners into the repair. That experience changed the evidence I requested before accepting an apparently simple feature. It prepared me for the CTO role by connecting engineering behaviour to the continuing product promise, rather than treating a successful demonstration as the end of the decision.

Reason for the move

Promoted to CTO with product-technology strategy and investment responsibility

CHAPTER 3

Apr 2014 — Mar 2019

Product-engineering Manager

Delqerni Camera Retail

Sector
Camera shops and developing digital product guidance
Ownership
Privately held founder business
Company scale
Retail sales were ₹54 crore annually by the end of this appointment
Employees
164 at period end
Geography
Lucknow and nearby regional markets
Reporting to
Head of Digital Commerce
Team
Thirteen engineering colleagues
Financial scope
₹2.2 crore annual engineering expense; commercial propositions approved separately

Mandate

Connect image-handling software with the evidence customers needed to choose equipment

Outcomes

  • Brought product specialists into feature acceptance
  • Followed released guidance beyond component delivery
  • Separated technical capability from the commercial comparison it could support

Decisions in context

I joined the retailer to remain close to the use of the software after release. Thirteen colleagues worked within ₹2.2 crore annual engineering expense. Product specialists could explain why two attractive pictures were not necessarily fair evidence for the same equipment comparison, and commercial owners could identify which unresolved question mattered to a customer. My responsibility was to translate those needs into software behaviour and an acceptance account they could examine. I did not own every product claim or have authority to approve all commercial changes. The appointment taught me to preserve disagreement between specialists and engineers long enough to understand it, rather than force a quick consensus around a launch date. That experience became the basis for later decisions about image originals, colour interpretation and the support behind generated product statements.

Reason for the move

Promoted to lead the expanding engineering function

CHAPTER 4

Apr 2009 — Mar 2014

Engineering Lead

Nerqelvi Imaging Software

Sector
Image-handling applications for commercial clients
Ownership
Private partner-owned software business
Company scale
Company service income reached ₹22 crore annually at departure
Employees
76 at departure
Geography
Lucknow delivery team serving regional clients
Reporting to
Delivery Director
Team
Eight software engineers
Financial scope
₹84 lakh annual delivery expense; clients retained product and release approvals

Mandate

Present feature behaviour and its limits in a form client owners could judge

Outcomes

  • Retained awkward examples alongside polished demonstrations
  • Helped engineers distinguish evidence from implementation preference
  • Prepared handovers that explained viewing and source conditions

Decisions in context

I led eight engineers with ₹84 lakh annual delivery expense. Clients retained the right to approve product scope and release; my authority concerned the engineering work and its evidence. I found that a persuasive demonstration could unintentionally narrow the reviewer’s understanding by showing only the example that behaved as expected. I wanted difficult cases to remain visible in the handover while a product choice was still possible. The role also required restraint from me: an objection based on my preferred implementation was not the same as evidence that the client’s alternative could not work. Leading the team made that distinction practical rather than philosophical. I moved to Delqerni because I wanted to follow the customer consequence of those decisions instead of treating the component handover as the final boundary of responsibility.

Reason for the move

Moved into retail to own product-engineering consequences after deployment

CHAPTER 5

Jun 2003 — Mar 2009

Software Developer

Nerqelvi Imaging Software

Sector
Commercial imaging-software development
Ownership
Privately owned engineering partnership
Company scale
Company annual service income of ₹9 crore at period end
Employees
33 at period end
Geography
Lucknow-based development assignments
Reporting to
Senior Software Engineer
Team
Individual contributor in a six-person engineering group
Financial scope
Bounded implementation remit without independent spending or release authority

Mandate

Implement image operations and preserve reproducible evidence of their behaviour

Outcomes

  • Recorded the source and viewing conditions behind a test image
  • Learned to distinguish a visible result from preservation of source information
  • Prepared reviewed changes within a defined client requirement

Decisions in context

I entered the firm after completing computer-engineering studies in May 2003. Within a six-person group I implemented defined image-handling features and submitted them for senior review. I had no independent spending or release authority. The work showed me why a picture that appeared correct on my screen was not a complete test record. The input file, operation and viewing conditions could explain a difference that the screenshot alone concealed. I learned to record those conditions and to say which part of the behaviour I had actually examined. The role was narrow, and I do not describe it retrospectively as technology strategy. Its value was the discipline of reproducible evidence, which later helped me challenge a convincing demonstration without relying only on intuition or seniority.

Reason for the move

Promoted to lead a client engineering team

What I am looking for next

I would consider a CTO role in a consumer enterprise where software materially shapes the advice or evidence offered to customers. The mandate should give engineering, product specialists and commercial owners a shared way to examine a claim before it becomes a launch promise. I would want clear boundaries with the CIO and enough authority to fund acceptance work, narrow an experiment or hold a release. A first outside appointment could concern product-technology risk and investment judgement after further preparation. I would propose twenty-four annual days initially, with induction, reading, travel and exceptional demands tested against my executive responsibilities. I have no prior statutory seat to claim. An experienced chair should help distinguish a useful challenge of the evidence from an instruction to the receiving company’s engineers. I would not accept a role whose expected value depends on my employer’s confidential product plans or on acting as an unofficial release approver between meetings.