Chief Product Officer
Nervashi Cycle Care
- Sector
- Workshop booking software and service-coordination support
- Ownership
- Founders 59%, domestic enterprise fund 26%, employee vehicle 15%; no personal or beneficial allocation
- Company scale
- FY 2025–26 ₹47 crore: ₹32 crore subscriptions and ₹15 crore implementation and support
- Employees
- 137 enterprise employees; twenty-two in product
- Geography
- Guwahati product headquarters with regional workshop customers
- Reporting to
- Chief Executive Kavita Dervanli
- Team
- Twenty-two colleagues through three product leads
- Financial scope
- ₹4.6 crore annual expense, including ₹1.4 crore discovery and product programmes
Mandate
Make the booked arrangement understandable before assessment and service
Outcomes
- Separated arrival windows from later completion estimates
- Distinguished appointment capacity from parts readiness
- Preserved qualified workshop decisions in the product promise
Decisions in context
The CPO appointment joined product choices across the whole workshop conversation. Twenty-two colleagues work through three leads, while Imran owns service partnerships and qualified workshop staff retain assessment and repair decisions. The thirty-minute booking review required us to preserve a useful arrival arrangement without borrowing a completion promise from it. The later parts review showed why a free calendar slot and a reserved component needed separate states. Kavita retains enterprise authority. The annual ₹4.6 crore expense includes the ₹1.4 crore discovery and programme allocation rather than treating it as additional funding. I want the owner and workshop to understand the same next step before they act. My lack of a statutory seat remains explicit: the experience supports preparation for a possible outside contribution, but does not turn executive product responsibility into completed board service.
Reason for the move
Current CPO role; preparing for a suitable first outside contribution
Concurrent appointment
Product employment and executive reporting without a statutory directorship
Head of Product
Nervashi Cycle Care
- Sector
- Customer requests and workshop service products
- Ownership
- Privately held software enterprise with founder and external investment
- Company scale
- ₹31 crore company revenue in FY 2021–22
- Employees
- 98 company employees at March 2022
- Geography
- Guwahati product and workshop-research practice
- Reporting to
- Executive responsible for customer products
- Team
- Eighteen product colleagues
- Financial scope
- ₹3.5 crore annual product expense
Mandate
Connect booking questions with the knowledge available before inspection
Outcomes
- Approved the repair-category flow later changed
- Separated eighteen tube-related cases from twelve other assessed causes
- Replaced an implied diagnosis with a symptom-led assessment request
Decisions in context
The repair menu appeared to make routing easier, and I approved it. A selected thirty-request review showed the cost of asking an owner to choose a diagnosis before assessment. Eighteen cases were tube-related and twelve had other causes. Imran’s service colleagues challenged the product, and the seven-week correction cost ₹28 lakh. We preserved the owner’s symptom description while leaving the cause with the qualified workshop. I had already observed the difference between customer language and technical language in service-design work. The mistake was therefore not a lack of exposure but a decision that preferred a tidy category over the knowledge actually available. The later CPO role carried that lesson into timing and readiness. I wanted the product to make its promise explicit before the workshop inherited an expectation it had never agreed to fulfil.
Reason for the move
Promoted to CPO across customer and workshop product decisions
Concurrent appointment
Product employment and executive reporting without a statutory directorship
Product Manager
Nervashi Cycle Care
- Sector
- Recurring software for bicycle-workshop customer exchanges
- Ownership
- Fictional privately held product enterprise
- Company scale
- ₹18 crore company revenue in FY 2016–17
- Employees
- 61 company employees at March 2017
- Geography
- Guwahati product office and workshop research
- Reporting to
- Head of Customer Products
- Team
- Fourteen product colleagues
- Financial scope
- ₹2.3 crore annual function expense
Mandate
Follow the booking interface into the first workshop conversation
Outcomes
- Observed how service staff interpreted customer requests
- Kept product confirmation separate from qualified assessment
- Retained responsibility for the released product rather than a single client presentation
Decisions in context
A recurring product changed the duration of my responsibility. I could return to the workshop after release and observe how the same screen shaped many different conversations. Fourteen colleagues worked within ₹2.3 crore annual expense. We needed to understand what owners could describe before inspection and how service staff used that description without treating it as a technical conclusion. The product could arrange a request, while qualified people retained diagnosis and repair. That distinction was part of the work before the later menu error, which is why the chronology should not portray the correction as a principle discovered for the first time in 2019. The manager role supplied the experience. The head appointment made my approval responsible when the product subsequently asked a customer for knowledge that the service itself still needed to establish.
Reason for the move
Promoted to head of product as the workshop portfolio expanded
Concurrent appointment
Product employment and executive reporting without a statutory directorship
Service Designer
Pevralni Service Design
- Sector
- Practical service research and customer-interaction design
- Ownership
- Privately owned fictional design practice
- Company scale
- ₹11 crore company revenue in FY 2011–12
- Employees
- 33 company employees at March 2012
- Geography
- Guwahati client-service research practice
- Reporting to
- Partner responsible for customer-service design
- Team
- Ten design and research colleagues
- Financial scope
- ₹1.2 crore annual practice expense
Mandate
Understand the conversation caused by a form or screen
Outcomes
- Followed customer descriptions into service-counter decisions
- Examined categories that demanded more knowledge than users possessed
- Kept client technical and operating authority outside the design remit
Decisions in context
Clients often judged a proposed form by how neatly it organised requests. I learned to follow the form into the exchange it created at a counter, where a customer might understand the inconvenience without knowing its technical cause. Ten colleagues worked within ₹1.2 crore annual expense. We could recommend a clearer interaction, but client owners retained the service and technical decisions. I wanted to see whether a change remained useful after a demonstration and after staff had met customers who did not fit the examples in the presentation. Joining Nervashi gave me that continuing responsibility. The move was less about making a larger number of screens than about staying accountable for a product whose questions would be asked repeatedly, including by people with very little reason to know the terminology we found convenient.
Reason for the move
Joined a workshop-product enterprise for continuing responsibility after release
Concurrent appointment
Product employment and executive reporting without a statutory directorship
Service-Design Assistant
Pevralni Service Design
- Sector
- Customer observation and service-design support
- Ownership
- Regional fictional design partnership
- Company scale
- ₹2.9 crore company revenue in FY 2004–05
- Employees
- 18 company employees at March 2005
- Geography
- Guwahati observation and design office
- Reporting to
- Supervising Service Researcher
- Team
- Assistant within a seven-person research group
- Financial scope
- Assigned research support without release or service authority
Mandate
Preserve how customers described a practical problem
Outcomes
- Observed the gap between symptom descriptions and technical labels
- Prepared research accounts for senior review
- Escalated assumptions that could not be established through observation
Decisions in context
I joined in June 1998 after completing design studies the previous month. Seven people formed the research group. We observed customers explaining a difficulty and service staff deciding what information they needed next. My role was to preserve that exchange accurately for senior review, without treating an observer’s interpretation as a diagnosis or an operating decision. A customer could be precise about what had happened and still be unable to name its cause. That early lesson later became central to workshop booking, although it did not prevent my own product mistake. I include the assistant period because the leadership story depends on how a familiar principle can be lost when a neat interface becomes attractive. Subsequent roles added approval authority, and with it the obligation to keep the customer’s actual knowledge visible in the question being asked.
Reason for the move
Promoted to service designer with client-facing responsibility
Concurrent appointment
Product employment and executive reporting without a statutory directorship
What I am looking for next
I would consider a product mandate where the service begins with an uncertain request and the enterprise wants to represent that uncertainty clearly. The team should be able to observe the customer exchange after release and bring operating colleagues into decisions about what a confirmation promises. I would ask how assessment, timing and readiness are owned before proposing changes to the interface. A prospective board contribution would require further learning, employer agreement and assessment of the specific appointment. Twenty-two proposed annual days must include preparation and exceptional demands alongside meetings. I would look for a chair who wants directors to recognise a customer promise without becoming a second product team. The useful next chapter would make the enterprise’s service commitment easier to understand before the customer arranges time around it. It should also allow a less conclusive but more accurate answer to be treated as progress when the result still depends on qualified work that has not yet occurred.