Chief Operating Officer
Kelqashi Stationery
- Sector
- Writing instruments, paper products and office-stationery retail
- Ownership
- Founding family 60%; employees 40%, including personal 0.6%
- Company scale
- ₹94 crore revenue and ₹6.8 crore operating profit for FY 2025–26
- Employees
- 326 in March 2026
- Geography
- Coimbatore headquarters; sixteen shops and one replenishment hub
- Reporting to
- CEO Arun Vervqali
- Team
- 248 operating colleagues through four leaders
- Financial scope
- ₹19 crore annual operating expense; merchandise purchases and capital approvals separate
Mandate
Connect shop requirements with a reliable and explicitly resourced operating network
Outcomes
- Corrected a carton-to-unit receiving failure without calling present stock recovered loss
- Established selective smaller-pack replenishment for assessed product lines
- Made the hub resource consequence visible in shop-service investment decisions
Decisions in context
I lead four operating leaders and 248 colleagues within ₹19 crore annual operating expense. The appointment made me responsible for the connections between shops and the replenishment hub, while merchandise buying, financial interpretation and material capital approvals retain their own authority. The pack-receiving repair required those boundaries to work together: operations could establish the physical receipt, but could not simply rewrite every record without product and finance review. The break-pack programme similarly asked the executive team to fund work that a shop-only account could overlook. I present such proposals to directors when invited and hold no statutory appointment. My employee shareholding of 0.6% is a personal interest to disclose, not a substitute for operating evidence. The role continues to test whether I can make a convenient service usable without concealing the burden it places on another part of the business.
Reason for the move
Current role; considering a suitable operating mandate and a prepared first outside contribution
Operations Director
Kelqashi Stationery
- Sector
- Regional stationery shops and central stock support
- Ownership
- Founder-controlled private enterprise with employee shareholders
- Company scale
- ₹68 crore annual company revenue at period end
- Employees
- 251 at period end
- Geography
- Coimbatore-led regional retail network
- Reporting to
- Chief Executive Officer
- Team
- 188 operating colleagues through three leaders
- Financial scope
- ₹13.5 crore annual operating expense; material investment separately approved
Mandate
Coordinate network stock practices and the operating support behind shop performance
Outcomes
- Reopened an annual-count conclusion after movement reconciliation exposed its limits
- Sponsored a six-shop cycle-count pilot with finance review retained
- Separated investigated differences from unproven loss allegations
Decisions in context
The director title described an executive operating appointment, not a statutory board seat. I coordinated three leaders and 188 colleagues with ₹13.5 crore annual expense. The role exposed how a central completion event could hide a weak explanation of what had actually been established. I had supported the annual-count presentation, so correcting it meant acknowledging my own judgement before asking shop managers to revisit theirs. The pilot that followed gave us more frequent evidence, but I did not present it as permission to discard every wider control or audit requirement. Finance remained involved in reconciliation and adjustment authority. This period prepared me for COO responsibility by connecting the design of an operating process with the claims management made about its results. It also taught me that a useful intervention can narrow an overconfident conclusion while improving the practical response.
Reason for the move
Appointed COO with responsibility across the shop and hub network
Regional Operations Manager
Kelqashi Stationery
- Sector
- Stationery and writing-instrument shops
- Ownership
- Privately held founding-family enterprise
- Company scale
- ₹39 crore annual company revenue at period end
- Employees
- 167 at period end
- Geography
- Coimbatore and surrounding regional shops
- Reporting to
- Retail Operations Head
- Team
- Sixty-four colleagues through four shop managers
- Financial scope
- ₹4.8 crore annual regional operating expense; merchandise purchases excluded
Mandate
Make regional shop routines and replenishment support the customer-facing offer
Outcomes
- Connected shop stock requests with hub handling and space requirements
- Developed managers to explain movement exceptions before escalating quantities
- Brought operating evidence from different shops into a common regional review
Decisions in context
I joined the retailer to take responsibility for what happened after a support recommendation was accepted. Four shop managers and sixty-four colleagues formed the regional remit, with ₹4.8 crore annual operating expense excluding merchandise buying. Each location had a different mix of space, demand and experience, so a common instruction did not always produce a common result. I spent time with the people receiving and finding stock, not only with the managers reporting sales. The work taught me to ask why a shop wanted another delivery and what the hub would have to do to provide it. More stock could be useful, but it could also make an existing handling problem harder to see. The appointment moved my judgement from completing a client service to balancing the recurring demands of one retail network.
Reason for the move
Promoted to coordinate network-wide operations
Shop-services Supervisor
Bervqani Retail Services
- Sector
- Shop support and stock-record services
- Ownership
- Private partner-owned service enterprise
- Company scale
- ₹21 crore annual service revenue at departure
- Employees
- 76 at departure
- Geography
- Tamil Nadu retail clients
- Reporting to
- Client Services Manager
- Team
- Eight service colleagues
- Financial scope
- ₹86 lakh annual service-delivery expense; client merchandise and approvals retained by clients
Mandate
Organise reliable shop-support work and expose unresolved stock-record questions
Outcomes
- Coordinated support work across client shops without assuming merchandise ownership
- Helped junior colleagues escalate missing movement evidence
- Separated completed service tasks from unresolved client decisions
Decisions in context
Supervising eight colleagues made me responsible for the conditions under which a stock-support task could be completed properly. I worked within ₹86 lakh annual service-delivery expense, while clients retained their buying and adjustment decisions. The distinction mattered when a shop wanted a quick answer that our evidence could not yet support. I learned to explain what had been checked and what still required the client's approval, without using that boundary as an excuse to leave the question poorly organised. I also saw how much useful knowledge remained with the colleague doing the physical work. A supervisor could lose that knowledge by treating the checklist as more authoritative than the person's observation. I moved inside Kelqashi because I wanted to follow the operating consequence beyond the end of our service assignment.
Reason for the move
Joined Kelqashi for an in-house regional operating remit
Stock Assistant
Bervqani Retail Services
- Sector
- Retail stock administration and shop support
- Ownership
- Privately owned services partnership
- Company scale
- Company service revenue at departure was ₹8 crore annually
- Employees
- 32 at period end
- Geography
- Coimbatore retail assignments
- Reporting to
- Senior Stock Supervisor
- Team
- Individual contributor within a seven-person support team
- Financial scope
- Record preparation only; no independent purchase or adjustment approval
Mandate
Prepare movement records and help establish the facts behind stock differences
Outcomes
- Learned to trace merchandise movements across local records
- Prepared unresolved stock questions for authorised reviewers
- Distinguished a physical item from the unit used to describe it
Decisions in context
I entered retail support after completing commerce studies in 1996. My work concerned records, labels and the explanation of approved movements within a seven-person team. I had neither a reporting team nor authority to approve a purchase or inventory adjustment. A senior colleague might ask me to find why a quantity differed between two records, and the answer often depended on when a movement had been entered or which unit had been used. I learned to preserve those details rather than force the figures to agree before their meaning was understood. The role did not make me an operating decision-maker yet. It gave me a practical foundation for later responsibility: a clear description of what happened can be more valuable than a quick conclusion about who made an error or what the final number should be.
Reason for the move
Promoted to supervise shop-support delivery
What I am looking for next
I would consider an operating appointment in a consumer network where the owners want the shop promise supported by a coherent physical flow. The mandate should allow practical examination of stock, handling and resource choices, with clear boundaries around buying, finance and technical responsibility. I would want a chief executive who expects the COO to explain trade-offs and to revisit an earlier decision when the evidence changes. A first outside non-executive contribution could concern operational risk, investment or the relationship between local performance and the whole network. Further preparation remains necessary before that step. Twenty-five proposed annual days would need to cover induction, reading, travel and exceptional demands as well as meetings. My present employee shareholding and commercial relationships require assessment, and I would seek any necessary employer consent. I would value an experienced chair who wants an operating question without expecting an outside director to supervise the receiving floor or redesign each shop's process.