Simone Sterling

A leadership monograph

Simone Sterling

Making trusted data useful in consequential decisions.

Portrait of Simone Sterling

Chief Data Officer · United States · Global perspective · Volume I · 2026

Chapter I

Preface

I help enterprises turn data into a trusted part of how decisions are made. My work spans ownership, quality, analytics and responsible AI, with a focus on the business practices that allow technical capability to be used well.

I begin with a decision and the people accountable for it. Understanding their information needs helps identify which data matters, where its limitations sit and who must own its quality. Governance should make those responsibilities workable rather than add a parallel layer of administration.

I bring business owners, technologists and risk colleagues into the same conversation. A useful data strategy is one the organisation can explain, operate and challenge when circumstances change.

Chapter II

A Philosophy of Leadership

Trusted data becomes valuable when people can use it responsibly in a decision. I connect ownership, quality and analytical capability to business purpose, with explicit limitations and human accountability for consequential uses.

Simone Sterling

Chapter III

Areas of Practice

  1. IData strategy
  2. IIData governance
  3. IIIAnalytics adoption
  4. IVResponsible AI

Chapter IV

Selected Work

§ 1

Enterprise data ownership

Business functions were maintaining different versions of a critical performance measure. I worked with the accountable owners to define the measure, document its source and agree how exceptions would be handled. The programme treated data ownership as an operating responsibility and gave users a visible path for resolving quality issues.

§ 2

Decision intelligence

An analytics initiative had produced technically sound outputs that were not part of the management routine. We redesigned the work around a specific decision, involved the decision owners in evaluation and made limitations visible in the way findings were presented. Adoption became part of the delivery definition.

§ 3

Responsible AI adoption

Teams wanted to move AI experiments into business use without a consistent review process. I convened product, data, risk and operating leaders to agree evaluation criteria, human accountability and monitoring responsibilities. The approach allowed use cases to be assessed on their actual purpose and exposure rather than on enthusiasm for the technology.

Chapter V

Chapters of a Career

  1. 2020 — Present

    Chief Data Officer

    Aldermoor Group

    Leading enterprise data strategy, governance and analytics adoption. Working with business owners and risk colleagues to connect trustworthy information and responsible AI with defined decision needs.

  2. 2016 — 2020

    Vice President, Data & Analytics

    Fairhaven Holdings

    Built data and analytics capability around priority business uses. Developed operating practices for data ownership, quality evaluation and the communication of analytical limitations.

  3. 2013 — 2018

    Head of Analytics

    Westmoor Housing Finance

    Built the credit analytics capability that reduced losses while widening access to first-time borrowers.

  4. 2008 — 2013

    Lead Data Scientist

    Lumen Payments

    Designed fraud models at national scale, and learned that a model is only as good as the decision it improves.

Chapter VI

The Boardroom

  • Westmoor Housing Finance

    Independent Director

    Risk · Data & AI Ethics (Chair)

    2023 — Present

  • The Responsible Data Institute

    Advisory Board Member

    Standards Council

    2020 — Present

Chapter VII

Essays

Chapter VIII

Recognition & Notices

  • Data Leader of the YearThe Applied AI Forum2024
  • Responsible AI AwardThe Technology Leaders Review2023
  • The Applied AI Forum · 2025

    “Governing 220 models without slowing the business”

  • The Boardroom Review · 2024

    “The board's role in responsible AI”

  • The Leadership Ledger podcast · 2023

    “Episode 120 — Data people can trust”

An invitation

An afterword, and an invitation.

The next chapter is written in conversation. I welcome enquiries from boards, chairs and those who carry consequential decisions.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations

office@simonesterling.example