A 2023 proposal offered repository access indefinitely for ₹6 crore upfront. The commercial model showed ₹4.9 crore of forecast service costs, but that estimate covered only the first five years. It included work beyond storage, yet stopped at a horizon much shorter than the promise. The apparent difference between the receipt and those costs did not establish that future preservation, access and support could be funded without limit. I asked the team to treat the duration mismatch as part of the product decision, not a conservative assumption finance could silently absorb.
The sales sponsor believed indefinite language would distinguish the offer and that falling storage prices would support it. Technical colleagues pointed to continuing managed activity and changing formats, systems and access needs. I recommended a defined service term with responsibilities and renewal conditions that the customer could assess. We did not attempt to justify an unlimited obligation through an assumed investment return on the initial receipt.
The parties agreed a five-year ₹7.4 crore contract in November 2023, with specified service, renewal and export responsibilities. The change did not transfer the customer's ownership of its collection or authorise arbitrary deletion at the end of the term. Technical, client and legal owners determined the relevant arrangements. The signed amount described the contracted period; it was not a claim that all cash arrived immediately or that the entire sum was revenue on signature.
The result was a more expensive and narrower-duration proposition than the original offer. It required the customer to consider future decisions explicitly, which made the sale less effortless. I would begin with the period and continuing activities before presenting a one-time price for long-term access. A cost estimate can be thoughtful within its horizon and still be insufficient for the promise attached to it. Finance should make that mismatch visible early enough for the service to change, rather than let an attractive upfront receipt stand in for an enduring funding model.