Speaking & conversations
Keynotes, fireside conversations and board sessions, shaped around the audience's decisions.
01
A chief marketing officer's perspective. A brand promise should be recognisable in product, service and commercial behaviour. If it exists only in communications, customers encounter the gap quickly. Discussion focus: brand strategy, customer experience, growth marketing, market intelligence.
02
A chief marketing officer's perspective. A change in revenue can reflect pricing, distribution, product, sales execution and market conditions as well as marketing. A useful measurement approach makes those relationships visible instead of claiming every favourable movement. Discussion focus: brand strategy, customer experience, growth marketing, market intelligence.
On record
The Brand Effectiveness Journal · 2025
“How a fourth-placed brand became the category leader”
The Boardroom Review · 2024
“Why the board should own brand risk”
The Leadership Ledger podcast · 2023
“Episode 104 — Customer truth over campaign noise”
An invitation
For keynotes, panels, fireside conversations and board education sessions.
office@beatricemarin.example