Sheet 05 · The leadership journal

Ideas worth the board's time.

Essays on brand strategy and customer experience, written for the people who carry the decisions.

Brand · September 2026 · 3 min read

A brand promise should be recognisable in product, service and commercial behaviour.

Customer experience · June 2026 · 3 min read

A change in revenue can reflect pricing, distribution, product, sales execution and market conditions as well as marketing.

Growth · March 2026 · 3 min read

Research has limited value if the organisation cannot name what it will do differently as a result.