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Tovi DezqevniChief Product Officer
Portrait of Tovi Dezqevni

Chief Product Officer · India

ToviDezqevni

Design for the table after the demonstrator leaves

The pieces looked distinct to the people who had designed them.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations

Design for the table after the demonstrator leaves

I am chief product officer at Treqezmi Tabletop Stores in Guwahati. Our fictional business develops adult tabletop games and puzzles and sells through sixteen specialist shops. Thirty-one product colleagues work through four leads within ₹6.1 crore annual function expense, with ₹2.2 crore of separately approved development. The company's 230 employees and ₹94 crore revenue describe the wider enterprise, not my personal operating authority.

My twenty-two years began in a product-design studio. I learned to watch the work a group performs around the game rather than judge only the game we show them. A person identifies a faction piece, remembers a neutral opponent's action, pauses a campaign for another week or checks a private card. If the product depends on a host quietly resolving each difficulty, the home experience may be different from the demonstration we approved.

In 2020 I accepted colour-only faction tokens because their palette looked clear to our team. During observed play, thirteen of thirty-two adults assigned a token incorrectly. We funded ₹35 lakh of shape and embossed-symbol development. In a later group of forty adults, five still needed assistance. The groups differ, the evidence is not a causal comparison and it diagnoses no health condition. My initial approval had relied too heavily on the way familiar designers saw the pieces.

Two players were doing the work of an unacknowledged third person

Seventeen of thirty adult pairs needed help managing a prototype's neutral opponent actions. A ₹66 lakh programme developed a bounded two-player turn track and neutral-action deck. We retained the product-development stage instead of claiming a completed launch or improved win rate.

A campaign needed somewhere to wait between evenings

Among forty-eight adult groups, twenty-nine wanted to pause across weeks and nineteen preferred one evening. We funded ₹74 lakh of reversible physical state-saving through labelled envelopes and a board record. Added components replaced the assumption that every group would finish or leave the table untouched.

Asking what a card meant could reveal the choice it contained

Nine of twenty-four adult groups reported that checking a secret-action card's meaning exposed the intended action. A ₹53 lakh programme developed a private plain-language reference alongside public icons. The aim was help that preserved the task, without inferring cheating or requiring a new digital account.

Current focus

Products that carry the practical work of play beyond a hosted setting: recognisable components, a workable two-person mode, resumable campaigns and choices about time pressure and private help. I want the remaining assistance needs to stay in the development account.

Conversations I welcome

A first outside non-executive contribution after preparation and employer agreement. I hold 0.7% within employee ownership and no statutory seat. Databank registration and assessment have not begun; twenty-one provisional days require review against the actual appointment.

31

Product colleagues

Four leads within the delegated function

₹6.1 crore

Annual function expense

Separate ₹2.2 crore approved development programme

22 years

Product-design career

Junior designer from July 2004; CPO from January 2023

The demonstration table has advantages that a home table does not: a confident host, a known rule and an evening arranged around the product. I ask what the game itself must explain or preserve when those advantages disappear. The work includes recognising a piece, running the neutral turn, putting a campaign away and asking a question without revealing a private choice.

Tovi Dezqevni

Chief Product Officer

Areas of stewardship

Where accountability has been mine.

  1. IMaking component recognition part of the product brief
  2. IIDesigning a player count that matches the work required
  3. IIIPreserving play across pauses and different time preferences
  4. IVProviding help without changing the decision being made

Selected work

Decisions, and what they changed.

I

I accepted faction pieces whose only distinction was colour

In 2020 I approved colour-only faction tokens for an adult tabletop prototype.

The full account

II

The two-player mode still needed a third person's attention

In 2022 we reviewed a prototype described as a two-player game.

The full account

III

The campaign needed a way to leave the table and return

A 2023 campaign prototype assumed the group would either finish in one evening or leave the board arranged until it returned.

The full account

In the words of others

Trusted by those who appoint.

Tovi made the campaign's pause a product decision, including the cost of preserving play when the household needed its table back.
Maya TreqevriCEO, Treqezmi Tabletop Stores; fictional colleague
He kept the people who still needed assistance in the token account instead of allowing a more considered component to become a universal claim.
Rakesh QevzerniPlay-research Head, Treqezmi Tabletop Stores; fictional colleague

The journal

Perspective, set down with care.

An invitation

Contact

A first outside non-executive contribution after preparation and employer agreement. I hold 0.7% within employee ownership and no statutory seat. Databank registration and assessment have not begun; twenty-one provisional days require review against the actual appointment.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations

office@tovidezqevni.example