Leadership review
Deeksha Veqthari
Chief Financial Officer · India
Highlights
38
Finance colleagues through four heads
₹7.8 crore annual function expense
27 years
Manufacturing finance from cost analysis onward
Continuous career beginning July 1999
680
People in the manufacturing enterprise
Rourkela and Sambalpur plants; ₹264 crore FY 2026 revenue
A letter from Deeksha Veqthari
I want a proposal to show the obligation that arrives with its cash. A machine quotation is only part of making a kiln project usable. A customer advance arrives before the work it must help fund. An invoice-financing payment can leave credit exposure with the manufacturer. I have approved an incomplete project cash account, and that experience makes me cautious when a precise number appears to settle a decision whose scope is still unfinished.
The kiln equipment quotation was ₹9.8 crore, and I had supported a proposal that allowed it to stand for the project cash requirement. In 2019 we still needed ₹1.4 crore of civil work, ₹1.1 crore of grid connection and ₹0.7 crore of startup cash. Together those items brought the requirement to ₹13 crore. The additional ₹3.2 crore required approval and the project lost nine weeks. I was head of planning, and the incomplete framing belonged in my account of the decision. The correction made the cash requirement clearer; it did not make the original proposal complete after the fact.
Deeksha Veqthari
Chief Financial Officer
Strategic priorities
01
02
03
04
Performance
Priority outcome 01
In 2019, as head of planning, I endorsed a kiln proposal framed around a ₹9.8 crore equipment quotation. The account left out ₹1.4 crore of civil work, ₹1.1 crore of grid connection and ₹0.7 crore of startup cash. Those items brought the requirement to ₹13 crore. Operating colleagues had described work needed beyond the supplier's scope, but I had not assembled it into the proposal's funding account with sufficient care. The apparently precise equipment amount became a less complete statement about the enterprise's commitment. We reopened the proposal and obtained additional approval for ₹3.2 crore. The project was delayed nine weeks. I retained responsibility for the framing instead of describing every omitted item as a later change by another team. The amounts represented project cash requirements; they did not establish that every item should be capitalised or receive identical accounting treatment. That assessment remained a separate professional responsibility. The immediate correction was to show the resources required to make the proposed equipment usable in its operating setting. The consequence was more than an unfavourable variance in a report. Colleagues had planned around an incomplete funding account and needed a revised approval and sequence. We did not claim that identifying the omitted work created a saving or that the later approval recovered the delay. The supplier quotation could remain accurate for its own scope while our enterprise proposal was incomplete. Keeping that distinction visible made it possible to acknowledge the failure without inventing a fault in every underlying amount. I changed the planning review so operating requirements had to be reconciled with the cash account before the equipment figure became the headline commitment. Finance needed to ask what made the project usable, not only what was being purchased from the principal supplier. I still use quotations as evidence, but do not let their precision imply completeness. The case remains a decision I supported inadequately, with the additional funding and nine-week delay retained as consequences rather than converted into a success story about discovering a more accurate number.
Priority outcome 02
In 2022 the company had ₹22 crore in bank cash, including ₹8.5 crore of customer advances. Estimated fulfilment cash of ₹6.2 crore was expected in the following quarter. A proposed ₹5.5 crore dividend looked easier to support when the bank balance was discussed without that delivery account. Some owners favoured a distribution after a period of retained investment. Operating colleagues wanted the upcoming work and its cash needs visible before the balance was treated as evidence of room for another commitment. I recommended reserving ₹6.2 crore internally for fulfilment planning. The board reduced the proposed dividend to ₹2 crore. The reservation was a management planning decision, not a statement that the funds were legally restricted. It also did not establish that the remaining bank balance was freely distributable: other flows, requirements and professional assessments still mattered. My contribution was to make the obligation following the receipt part of the decision, while the board retained authority over the distribution. The lower dividend disappointed those who preferred the larger immediate payment. We accepted that trade-off and explained why a customer advance did not represent economic freedom from the work it was intended to support. The ₹3.5 crore difference in the proposed distribution did not create new profit. Nor did the reserve prove that fulfilment would occur at exactly the estimated cost. The plan needed updating as the work and its evidence developed, with uncertainty visible rather than hidden inside a reassuring opening balance. The case changed how I framed liquidity conversations. A receipt should arrive with an account of the cash demands still attached to the business, even when no legal restriction prevents spending it elsewhere. That does not mean all advances must be segregated under one universal formula. It means the enterprise should understand the consequences before making a competing commitment. Finance can support a distribution decision more usefully by explaining the relevant future work than by allowing the cash already in the bank to become a complete argument on its own.
Priority outcome 03
In 2023 a proposed invoice-financing arrangement covered ₹12 crore face value, with ₹10.8 crore advanced and ₹1.2 crore held back before fees. Its specific contract retained recourse to our company after thirty days overdue. A treasury presentation described the proposal as releasing cash and transferring the customer credit risk. The first claim concerned liquidity; the second required a closer reading of obligations. Finance and commercial colleagues questioned whether the cash receipt could support such a broad statement about exposure under the actual terms. I withdrew the claim of complete credit-risk transfer and limited the pilot to ₹6 crore of invoices, with ₹5.4 crore advanced before fees and the corresponding retained balance. The pilot preserved a liquidity purpose while keeping the recourse condition in the decision and monitoring account. It did not settle the accounting classification by shorthand. The recognition and presentation questions required qualified assessment of the complete contract and applicable requirements, rather than a conclusion drawn from the word factoring or from one condition alone. The narrower programme gave up some immediate funding capacity and required a more careful explanation of what the arrangement achieved. Receiving an advance could still be useful without claiming that every obligation had moved to the funder. We retained the customer's payment exposure where the terms left it and did not label the held-back amount a fee. The ₹1.2 crore in the larger proposal was a holdback before fees; the charges needed their own account. Those distinctions prevented the funding story from becoming more favourable than the agreement supported. I learned to make cash movement and risk movement separate questions at the beginning of a funding discussion. A contract can change timing without transferring all the consequences of non-payment. The pilot was not proof that every later invoice would perform or that all financing arrangements have the same terms. It was a bounded decision under a particular fictional agreement, with monitoring and professional review still required. My role was to make that boundary intelligible before a receipt acquired the misleading meaning of a risk that had disappeared.
Priority outcome 04
In 2024 we considered refinancing a ₹24 crore loan carrying a 9% fixed rate, with 24 months remaining and principal declining through scheduled repayments. The alternative offered an 8.5% fixed rate and a ₹36 lakh fee. A lower rate was attractive in the initial discussion. The relevant question was how much interest the reduction could save over the actual remaining balance and term, rather than whether 8.5 was lower than nine. I asked the team to establish a generous upper bound before treating the offer as an economic improvement. Even if ₹24 crore remained outstanding for the full two years, a half-percentage-point reduction would save only ₹24 lakh. Actual principal amortisation would reduce that benefit further. The ₹36 lakh fee already exceeded the upper bound before considering payment timing. We declined the proposal. The reasoning did not require a claimed precise present-value result, because the stated terms were insufficient even under the favourable assumption that the balance did not fall. Both rates were fixed in this comparison, and the account made no prediction about future market rates. The decision gave up a lower headline rate and the appearance of a refinancing achievement. I did not report the unspent ₹36 lakh fee as an actual net saving, because declining the transaction also meant not receiving its interest reduction. The useful outcome was a rejected proposal whose economics did not support its headline advantage. Finance needed to explain that conclusion plainly enough for colleagues to assess the alternative without mistaking a percentage improvement for a benefit larger than the cost of obtaining it. The lesson was to keep the fee, remaining life and balance pattern beside the quoted rate. A different loan or set of terms might lead to a different decision; this case supplies no universal recommendation against refinancing. It shows why a simple bound can be more informative than an elaborate model built around an attractive headline. I wanted the team to understand which assumptions could change the conclusion and which could not, so a decision to retain the existing arrangement could be described as a considered choice rather than an absence of financial initiative.
Priority outcome 05
In 2025 a product comparison favoured item A because its contribution was ₹1,200 per unit against ₹900 for item B. The kiln resource was constrained, and the products used different amounts of it: A required six kiln-position hours per unit, while B required three. On that resource basis, the figures were ₹200 and ₹300 per position-hour respectively. The larger contribution per unit did not automatically identify the better use of the scarce capacity. Commercial colleagues valued the familiar unit measure, while operations wanted the resource consumption visible. We funded ₹42 lakh of costing work to incorporate the relevant kiln-position account into the comparison. I did not instruct the business to replace every A order with B. Demand, technical requirements, quality, product mix and existing customer commitments still constrained the decision. The contribution figures were commercial measures, not net profit or an account of every factory cost. The revised analysis supported a more useful discussion about allocation and quotations without claiming that a single ratio could select the entire production plan. The change made the commercial explanation less simple. A product that looked stronger by unit needed to be examined against the resource it consumed, and a product that looked weaker could become more attractive within a particular constraint. We did not claim an achieved margin increase from funding the model or assume that every available hour could be sold at the illustrated contribution. The work required ongoing collaboration with the people responsible for demand and production, whose evidence determined where the comparison was relevant. I learned to ask what limits the choice before deciding which denominator should lead the financial discussion. Per-unit contribution remains useful for some questions, but it cannot answer every capacity question when units require different resources. The case is not a universal product-ranking rule or a technical claim about kiln operation. It is an example of finance making the constraint visible and preserving the other conditions that management must weigh. The value lies in a better decision account; the resulting operating and financial outcomes still require their own evidence.
Stakeholder voices
Deeksha kept the fulfilment requirement beside the bank balance when the dividend was discussed. She explained the planning reservation without calling it a legal restriction or presenting a smaller distribution as new profit.
Deeksha asked which kiln resource limited the product choice before ranking the unit contributions. She kept demand and production requirements in the discussion rather than letting one ratio become the whole operating plan.
Outlook
I supported a project account that priced the equipment but omitted the work required around it. The nine-week delay taught me to ask when a supplier's scope has become the enterprise's whole funding story.
Read the essayOur financing proposal improved timing but retained recourse under its contract. I separated the liquidity benefit from the risk-transfer claim before limiting the programme to a monitored pilot.
Read the essayA half-point reduction looked attractive until we kept the remaining term and declining balance beside it. A simple upper bound was enough to reject the offer without pretending to calculate an exact future saving.
Read the essayAn invitation
I would consider an initial outside-board discussion where manufacturing finance and operating economics could add to the existing skills. My fictional IICA record shows March 2026 registration and a September assessment pass, without an exemption. I have no statutory seat or direct holding. Twenty-four provisional days, employer consent and a qualified review of relationships would need to fit the proposed responsibilities before I could accept them.
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