Chief Operating Officer
Velsund Connectivity
- Sector
- Business connectivity and related service delivery
- Ownership
- Private company: 55% founders and 45% private institutional shareholders
- Company scale
- SEK 2.26 billion company revenue in 2025
- Employees
- 1020 company employees at October 2026
- Geography
- Sweden, Denmark and Finland; Stockholm headquarters; 12400 active business services
- Reporting to
- Chief Executive Officer
- Team
- 690 operating colleagues through six direct reports at October 2026
- Financial scope
- SEK 492 million delegated 2026 operating expense; separate capital, financing and acquisitions excluded
Mandate
Connect commercial service commitments with the delivery evidence and dependencies that make them supportable.
Outcomes
- Replaced the universal thirty-day activation message after the 2023 sixty-order review.
- Supported a reason-specific review of 126 revisits across 900 field jobs in 2021.
- Retained the qualified physical-entry finding and SEK 3.6 million response in the 2025 six-site continuity account.
Decisions in context
The COO appointment made me responsible for the connection between the service proposition and the wider operating organisation. I could no longer treat a difficult handover as an issue confined to one delivery programme. The universal-date review required a commercial change, the revisit review required a more meaningful basis for partner accountability, and the continuity case required a physical qualification to remain in the customer account. Each involved colleagues whose authority I could not replace through an executive summary. I lead 690 people within the company’s 1020-person workforce, and my expense delegation does not include unrestricted capital or financing authority. The current service count also describes active services, not unique customers. I keep these limits explicit so that the account of this appointment is useful to someone assessing my actual responsibility rather than the broad impression created by its title.
Reason for the move
Appointed COO after seven years leading customer operations; current role.