The person behind the perspective
Benjamin Hawthorne
Finding the customer problem worth building for.
I lead product organisations at the intersection of customer problems, business ambition and technical possibility. My focus is on helping teams make considered choices about what deserves to be built, what should be learned first and what should be stopped.
I see a roadmap as an expression of judgement, not a list of promises. Discovery and delivery belong in the same operating system: evidence from customers should change priorities, and the consequences of those priorities should be visible to the business.
I build relationships between product, engineering, design and commercial teams so that the organisation can make trade-offs together rather than negotiate them late in delivery.

In my own words
Product leadership is a discipline of choosing. I connect customer evidence with commercial judgement and technical possibility, so teams understand why an investment matters and what would cause us to change direction.
Benjamin Hawthorne
Career
Chapters of accountability
2020 — Present
Chief Product Officer
Aldermoor Group
Leading product strategy, portfolio priorities and the operating model for discovery and delivery. Aligning customer problems, business objectives and technical capacity around a considered product direction.
2016 — 2020
Vice President, Product
Fairhaven Holdings
Led product teams across discovery, launch and adoption. Developed a practical approach to prioritisation and evidence-led collaboration with engineering, design and commercial colleagues.
2013 — 2018
Director of Product, Growth
Lumen Payments
Built the self-serve onboarding that tripled small-business adoption.
2008 — 2013
Senior Product Manager
Kestrel Systems
Launched the company's first SaaS product and learned to measure outcomes rather than output.
Education
Formation
- B.Des, Interaction DesignNational Institute of Design2004
- MBA, Strategy & FinanceWestbrook School of Management2004
Recognition
Honours
- Product Leader of the YearThe Product Leaders Forum2024
- Best Digital ExperienceThe Enterprise Technology Awards2022
Working languagesEnglish · Spanish