A forecast is a map of assumptions
Revenue, margin and cash forecasts depend on choices about demand, pricing, capacity and working capital.
Read the essayThe leadership journal · 2026
Essays on capital allocation and financial governance, written for the people who carry the decisions.
Revenue, margin and cash forecasts depend on choices about demand, pricing, capacity and working capital.
Read the essayTwo investment cases can appear comparable while using different assumptions about risk, time and resource demands.
Read the essayA faster close creates capacity, but the value depends on how that capacity is used.
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