01
When every leg is on time and the customer is still late
I examine the gap between local transport measures and the customer's complete arrival requirement. The session follows a movement through booking, collection, terminal handling and onward delivery, asking where the meaning of a commitment changes between teams. I draw on our decision to move a corridor's booking cut-off earlier, including the volume lost and the additional coordination cost. Participants consider how to involve operating colleagues before a tender fixes an unrealistic promise, and how to distinguish a genuine exception from a recurring flaw in the standard product. The discussion is intended to improve the commercial and executive account of a service. It does not provide technical transport instructions or suggest that a forwarder can override an operator's authority. The useful outcome is a clearer set of questions about the handovers a proposed offer depends on, including which conditions should be explained to the customer before the movement is sold and planned.