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Fariha ZeshvaniChief Operating Officer
Portrait of Fariha Zeshvani

Chief Operating Officer · India

FarihaZeshvani

Follow the felt into the work it must do next

I had supported a dispatch plan for 32 rolls of technical felt.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations

Follow the felt into the work it must do next

I lead operations at Vazqeshi Technical Felts, based in Bhilwara with a second factory in Ajmer. Our enterprise employs 560 people and makes nonwoven felts for industrial cushioning and machine-contact applications. Company revenue was ₹204 crore and operating profit ₹16.8 crore for FY ending March 2026. My responsibility covers 400 operations colleagues through five heads, ₹94 crore annual operating expense and ₹7.2 crore separately approved capital expenditure. I report to CEO Rohit Nevthuli; quality head Mehul Qazravi reports to him independently.

My first major mistake as a plant manager concerned a dispatch group of 32 rolls in 2017. Eight did not meet the customer's agreed continuous-length requirement because of joins. I had supported the dispatch plan using the number of rolls and their total length as if those measures established usability. They did not. Reworking the affected group cost ₹41 lakh. The case still matters because the quantity account was internally tidy while the customer's next operation required a different description of what we had prepared.

Later decisions examined which edge trim could return to a reviewed recipe, why kilograms per hour do not describe the same area capacity across different product weights, which machines a pooled spare could support and whether an otherwise accepted roll would fit a customer's unwinder. These are operating questions that need technical and quality colleagues, not reasons for the COO to take over their authority. My job is to make the assumptions visible in the plan and to retain the costs and unfinished work when a convenient summary needs correction.

Eight rolls could not supply the uninterrupted length we had agreed

The 32-roll dispatch group contained eight rolls whose joins conflicted with the customer's continuous-length requirement. I owned the planning assumption and retained ₹41 lakh of rework cost. A correct total did not make every roll suitable for the intended operation.

A 600-kilogram hourly assumption described two different area capacities

At 400 grams per square metre, the assumption yields 1,500 square metres per hour; at 800 grams it yields 750. Both are gross planning calculations before trim, downtime and acceptance. We deferred an ₹11.4 crore line proposal while funding a ₹92 lakh operating trial and planning programme.

A shared spare covered four machines, not the whole six-machine group

The pooled motor arrangement was compatible with four machines; two required different interfaces. A ₹1.2 crore specific-spares programme addressed that gap without claiming that holding additional stock removed every installation, maintenance or recovery risk.

Current focus

I am making the production promise more specific about the conditions under which material becomes usable. That includes the continuous length inside a roll, the reviewed destination for recovered trim and the actual resource represented by an area-capacity calculation. I want operations, quality and commercial colleagues to agree on that account before a delivery or investment proposal becomes settled. A programme can improve the questions we ask while its benefits remain to be demonstrated; its approved budget should not be presented as the result.

Conversations I welcome

I would explore a first outside contribution where practical manufacturing judgement could complement a board's existing strengths. I have neither an outside appointment nor a personal holding in Vazqeshi. My fictional preparation has not yet reached IICA databank registration, and no assessment pass or exemption is claimed. An initial estimate of 23 days would need to be reconciled with executive duties, consent and the actual role before any appointment discussion progressed.

400

Operations colleagues

Five heads across Bhilwara and Ajmer; 560 company employees

₹94 crore

Annual operating delegation

₹7.2 crore capital separately approved

20 years

Manufacturing experience

Production engineering entry in July 2006

The roll is not the end of the operating story. A customer may need an uninterrupted length, a particular winding arrangement or a material recipe that cannot accept every returned fibre. I once counted a complete dispatch group without asking whether its joins allowed the next operation to run as agreed. Since then I have wanted the factory account to follow the material beyond the quantity we can conveniently report, including the limits of a capacity estimate and the equipment a spare can really support.

Fariha Zeshvani

Chief Operating Officer

Areas of stewardship

Where accountability has been mine.

  1. ICustomer usability beyond finished-roll quantity
  2. IIRecovered-material destinations with explicit limits
  3. IIIProduct mix in area-capacity planning
  4. IVEquipment support based on actual compatibility

Selected work

Decisions, and what they changed.

I

Reworking eight rolls after I confused total length with continuous length

In 2017 I supported a dispatch plan for 32 rolls of technical felt.

The full account

II

Keeping eighteen tonnes outside the return recipe instead of counting all trim as available

A 2022 review considered a 60-tonne group of recovered edge trim for return to production.

The full account

III

Reopening an area-capacity proposal built from one mass-throughput assumption

In 2023 a line-investment discussion used 600 kilograms per hour as its capacity assumption while commercial demand was expressed in square metres.

The full account

In the words of others

Trusted by those who appoint.

Fariha made the product-weight assumption visible before we treated one mass rate as a common area promise. The deferred line proposal remained a decision to learn from, rather than a saving claimed before the work was done.
Rohit NevthuliCEO, Vazqeshi Technical Felts; fictional colleague
She kept the eighteen segregated tonnes in the operating account. The reviewed destination for the other trim did not become pressure to approve a use we had not assessed.
Mehul QazraviQuality Head, Vazqeshi Technical Felts; fictional colleague

The journal

Perspective, set down with care.

An invitation

Contact

I would explore a first outside contribution where practical manufacturing judgement could complement a board's existing strengths. I have neither an outside appointment nor a personal holding in Vazqeshi. My fictional preparation has not yet reached IICA databank registration, and no assessment pass or exemption is claimed. An initial estimate of 23 days would need to be reconciled with executive duties, consent and the actual role before any appointment discussion progressed.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations

office@farihazeshvani.example