Make the space decision clear enough to share

I lead marketing at Vezqurli Industrial Partitions in Guwahati, with manufacturing in Durgapur. We make demountable non-load-bearing partitions for factory administration and training spaces. The company employs 420 people and recorded ₹142 crore revenue and ₹11.6 crore operating profit for FY ending March 2026. My remit is seventeen marketing colleagues through three heads and a ₹6.4 crore annual budget. I report to CEO Pavan Qevzashi; commercial director Lina Zerquthi retains sales and contract authority.

In 2018 I approved a campaign that allowed a ₹3,100-per-square-metre panel price to appear as the price of an installed solution. Framing and installation were outside that figure. Twenty-eight of 72 draft proposals needed their scope clarified before acceptance, and correcting the creative material and sales tools cost ₹19 lakh. The case involves no invented refund or additional charge. It concerns the buying expectation I helped create and the work required to make that expectation accurate.

Later decisions moved our attention toward reconfiguring existing factories, helped buying groups form an agreed project brief, narrowed a relocation proposition to the modules actually assessed and respected different permissions for customer-reference photographs and text. These are commercial choices with practical consequences. I want a customer to understand what is included, who needs to decide and what evidence can be relied on before an attractive presentation becomes an internal commitment.

Current focus

I am developing a clearer buying account for customers changing an existing factory space. Facilities, maintenance, procurement and finance may each need a different question answered before they can support one brief. Marketing should help those questions meet without pretending to approve engineering or installation. The proposition also needs to preserve the limits of relocation and the form of customer proof we have permission to use.

Conversations I welcome

I would consider a first outside board contribution where industrial customer judgement could complement the board's operating and financial expertise. I hold 1.5% of my employer within its employee ownership and have no statutory appointment. My fictional preparation has not yet reached IICA databank registration, with no assessment pass or exemption claimed. Twenty-two days is an initial capacity estimate, subject to employer consent, relationship review and the actual role.