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Amara Fraser — Chief Financial Officer. Capital discipline. Strategic clarity. Sustainable value.
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Biographies
Short biographyOne line
Amara Fraser — Chief Financial Officer. Capital discipline. Strategic clarity. Sustainable value.
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I work with boards and executive teams to connect financial discipline with strategic possibility. My leadership spans capital allocation, performance management and finance transformation, with a particular interest in the quality of the decisions behind the numbers.
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I work with boards and executive teams to connect financial discipline with strategic possibility. My leadership spans capital allocation, performance management and finance transformation, with a particular interest in the quality of the decisions behind the numbers.
The finance function I aim to build is both rigorous and commercially engaged. It makes the economics of the business visible, tests assumptions early and helps leaders understand the consequences of their choices. It also protects the trust on which relationships with investors, lenders and colleagues depend.
My approach combines a long-term view of enterprise value with close attention to cash, controls and execution. I favour clear explanations, well-evidenced challenge and a finance team that earns its place in the strategic conversation.
Coverage
Capital & Governance Quarterly · 2025
“Capital allocation is a leadership decision, not a spreadsheet”
The Finance Leaders Forum · 2024
“Inside a cross-border listing in eleven months”
The Boardroom Review · 2023
“What audit committees should ask about cash”
Writing
Return on Judgement: Capital Decisions for Boards and Executives
Recognition
An invitation
For interviews, commentary and programme invitations.
office@amarafraser.example