Welcome

Natalie Reed

Chief Product Officer · United States · Global perspective

Finding the customer problem worth building for.

I lead product organisations at the intersection of customer problems, business ambition and technical possibility.

Happy to discuss

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A personal note

Product leadership is a discipline of choosing. I connect customer evidence with commercial judgement and technical possibility, so teams understand why an investment matters and what would cause us to change direction.

With warm regards,Natalie

Subjects I care about

The conversations I am always glad to have.

01Product strategy
02Customer discovery
03Portfolio prioritisation
04Product operating models

12 M

Active customers

+46

Net Promoter Score gain

Products to $100 M ARR

70%

Roadmap retired

Stories from the work

Each began with a difficult question.

01Product portfolio focus

The product portfolio had become a collection of commitments without a shared view of customer value. I worked with commercial and engineering leaders to identify the problems each initiative addressed, the evidence behind them and the capacity required. We reduced competing priorities and gave each remaining investment an explicit learning objective.

02Customer discovery

A proposed feature had strong internal support but an unclear user problem. We ran a focused discovery programme with customers, observed the work surrounding the request and tested a smaller proposition. The findings changed both the product scope and the way the team described the value to customers.

03Product adoption

A launch met its delivery milestone but required a clearer path to adoption. I brought product, customer success and sales into a common review of onboarding friction, usage signals and customer expectations. Product decisions were then informed by the whole customer journey rather than release completion alone.

Kind words