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Elias VezqarnthiChief Product Officer
Portrait of Elias Vezqarnthi

Chief Product Officer · India

EliasVezqarnthi

Build the product around the job beyond the vehicle

I grew up in Tiruchirappalli and completed a Bachelor of Design at the fictional Zevqarnthi College of Design in May 1995.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations
  • Executive opportunities
Read the profileBegin a conversation

Design for the work that continues beyond the van

In 2018 I approved a fixed-drawer prototype as the basis of our next mobile-workshop range. A twelve-user study showed seven service-business users carrying tools away from the vehicle and five mainly working at it. The prototype organised the van neatly but assumed the work stayed beside it. I backed ₹41 lakh of redesign into fixed and lift-out options, accepting that the original product brief had been too narrow.

I am Elias Vezqarnthi, fictional CPO of Qavzernmi Mobile Workshop Products in Chitradurga. Raised in Tiruchirappalli, I began as an industrial designer in 1995 and joined Qavzernmi in 2009. Our 228 colleagues make vehicle tool-storage modules and provide parts and service. I lead twenty-two product colleagues through four leads, working with Nandita and Farooq to connect the offer with customer use, manufacture and the support that remains after delivery.

A product catalogue can imply that every vehicle configuration fits, a replaceable hinge can become a promise to repair every damaged cabinet, and a compact shipping package can move assembly work onto a customer who has nowhere to do it. My role is to make those choices explicit. The product should give customers useful alternatives while retaining the engineering, installation and operating decisions that a good-looking configuration cannot settle by itself.

The tool needed to leave the vehicle with its user

The twelve-user study prompted fixed and lift-out product paths rather than one drawer-based proposition. The seven and five observations informed the redesign without becoming a claim about the whole market or a substitute for qualified engineering review.

The compatibility account showed twelve configurations still pending

Of eighteen vehicle configurations in the 2022 programme, six were validated for the defined product and twelve remained under review. The ₹68 lakh work narrowed the catalogue's claim instead of treating a shared vehicle category as evidence of universal fit.

A repair route preserved the cabinet cases it could not resolve

Among forty selected service returns, twenty-seven concerned hinge issues and thirteen cabinet-body damage. A ₹32 lakh programme developed an assessed hinge-repair route; it did not establish that every return was repairable or that the sample measured field failure rates.

Current focus

I am revising a range of forty-eight finish-and-handle combinations. Twelve received orders in the reviewed twelve months and thirty-six did not. The ₹52 lakh programme retains twelve standard choices, six made-to-order choices and withdraws thirty. An empty order history is evidence about that period, not proof that a customer will never want the option again.

Conversations I welcome

I welcome product-leadership and advisory conversations involving physical products with meaningful fit, assembly and support choices. For a first statutory board role, I could provisionally allocate eighteen days after agreeing the remit and calendar. I registered in the IICA databank in May 2026, have not passed the proficiency assessment and claim no exemption. I hold no statutory company seat; an actual opportunity would need current preparation, relationship and capacity review.

I approved a storage concept that made tools convenient at the van without asking how users would carry them to a job elsewhere. Seven of twelve users needed to carry their tools away. I learned to follow the work beyond the frame of our product before deciding which part of the customer's routine the design should organise.

Elias Vezqarnthi

Chief Product Officer

Areas of stewardship

Where accountability has been mine.

  1. IDiscovery beyond the product demonstration
  2. IIConfiguration evidence and compatibility scope
  3. IIIRepair and assembly as service commitments
  4. IVRange choices and installed-product obligations

Selected work

Decisions, and what they changed.

I

The tools had to leave the van that my prototype organised

In 2018 I approved a fixed-drawer prototype as the basis for our next mobile-workshop range.

The full account

II

Six validated configurations could not support an eighteen-configuration promise

The 2022 compatibility programme covered eighteen vehicle configurations proposed for a storage-module catalogue.

The full account

III

A hinge-repair route did not make every returned cabinet repairable

The 2023 service review examined forty selected returns.

The full account

In the words of others

Trusted by those who appoint.

In this fictional case, Elias acknowledged that the fixed-drawer brief had followed the van rather than the whole task. He brought the different user situations and the ₹41 lakh response to the enterprise discussion, including the additional product work, instead of asking customers to adapt to a prototype we had already approved.
Nandita TevqarnmiFictional CEO, Qavzernmi Mobile Workshop Products
The invented assembled option kept its additional shipment volume in the decision. Elias retained the flat-pack route for customers with workshop space while making the alternative's operating consequence explicit. Product choice did not become a request for operations to absorb an unmentioned task or an unmeasured logistics benefit.
Farooq QezvornthiFictional operations leader, Qavzernmi Mobile Workshop Products

The journal

Perspective, set down with care.

An invitation

Contact

I welcome product-leadership and advisory conversations involving physical products with meaningful fit, assembly and support choices. For a first statutory board role, I could provisionally allocate eighteen days after agreeing the remit and calendar. I registered in the IICA databank in May 2026, have not passed the proficiency assessment and claim no exemption. I hold no statutory company seat; an actual opportunity would need current preparation, relationship and capacity review.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations
  • Executive opportunities
Write to Elias

office@eliasvezqarnthi.example