Salim Qevrushi

A retrospective

Salim Qevrushi

Chief Executive Officer

Portrait of Salim Qevrushi

The promise must fit the factory that will fulfil it

I lead Vezqoshi Industrial Screens from Kolhapur, with manufacturing sites here and in Sangli. We make woven-wire and fabricated industrial screening panels, employ 520 people and recorded ₹228 crore revenue with ₹19.4 crore operating profit for FY ending March 2026. I have six executive direct reports and enterprise profit responsibility within a ₹24 crore annual capital envelope approved by the board. I am a professional CEO with no direct equity and one executive board seat, reporting to non-executive chair Mira Qezthavi.

My career began in production engineering in 1992. As COO in 2016, I supported outsourcing a tensioning process by comparing a ₹2.4 crore annual outside fee with ₹3.6 crore of internal expense. The apparent ₹1.2 crore difference did not describe equivalent responsibilities. A nine-month trial brought ₹78 lakh of additional freight and rework, and we returned the process in-house. That extra cost was not a complete calculation of net loss, and the original comparison was not an achieved saving.

Later decisions required the same attention to what a headline concealed: secondary-sale proceeds paid to owners rather than the company, a customer forecast that was not a firm order, a shift whose positions were not all filled and automation demonstrated on a simpler product mix. I work with finance, commercial and operating colleagues to make those distinctions visible before the enterprise commits. Technical release remains with authorised specialists, and a revised proposal still needs evidence of delivery.

The outsourcing quotation did not carry the whole process

The nine-month tensioning trial incurred ₹78 lakh of additional freight and rework alongside its other costs. We brought the process back and planned the return of 22 redeployed colleagues. I retain my approval and the incomplete comparison rather than turn the later correction into an outsourcing success.

New ownership did not put the sale proceeds into our factory

A 55% secondary transfer paid ₹96 crore to selling founders. The resulting ownership was founder family 30%, investor 55% and employee trust 15%. A separate ₹18 crore capital proposal needed its own company funding assessment and board approval; the transaction proceeds were not available enterprise cash.

A single-product demonstration was not our mixed-production rate

A demonstration at 240 panels an hour did not describe accepted output across twenty models. The reviewed mixed-production rate was 140 accepted panels an hour. We selected an ₹8.4 crore cell instead of a ₹15 crore full-automation proposal with different scope, without claiming a like-for-like ₹6.6 crore saving.

Current focus

I am connecting investment and commercial decisions more closely with the production conditions they create. That means explaining the process retained after outsourcing, the company funds available after an ownership change and the people and product mix behind a capacity proposal. I want a smaller, supportable commitment to be understood on its own terms rather than presented as an equivalent result at a lower price. Actual delivery must still be assessed after the decision.

Conversations I welcome

I would explore one outside board contribution in manufacturing or industrial services, with employer consent and a qualified review of commercial relationships and my existing executive seat. The fictional preparation record includes April 2026 IICA registration and an August assessment pass, with no exemption claimed. Twenty-two provisional days must be tested against preparation, travel and exceptional demands before a role is accepted.

Room I

A statement of practice

I want the commercial promise to arrive with an honest account of what the factory must do to keep it. A cheaper process quotation, a new shareholder or a faster demonstration can all look like progress before their operating consequences are understood. I have supported an outsourcing proposal whose comparison was incomplete. That experience makes me ask which responsibilities remain with us when the headline changes.

Salim Qevrushi

Room II

Areas of practice

Make the operating obligation visible before the commitment

  • 01Whole-process operating comparisons
  • 02Ownership transitions and company funding
  • 03Commercial terms matched to production exposure
  • 04Capacity grounded in people and product mix

Room III

Selected works

What changed when the factory entered the proposal

Work 01

Bringing tensioning back after the lower quotation failed to describe the process

Medium: judgement, people and capital

As COO in 2016, I supported an outside tensioning trial using a comparison of ₹2.4 crore annual supplier fees with ₹3.6 crore internal expense. The apparent ₹1.2 crore difference was attractive, but the two amounts did not describe equivalent responsibilities. Production colleagues questioned how transport, handoffs and rework would affect the account. I gave those concerns insufficient weight because the quoted process appeared easier to separate from the surrounding operation than it proved to be. Twenty-two colleagues were redeployed as the trial began.

Over nine months, additional freight and rework reached ₹78 lakh. That amount sat alongside the other trial costs; it was not a complete net-loss figure and could not simply be subtracted from an annual estimate to establish a saving. We stopped the trial, brought tensioning back in-house and planned the return of the redeployed colleagues. The decision required work on the operating sequence and responsibilities, not just cancellation of an external purchase. I retained ownership of the original comparison instead of assigning the entire problem to supplier performance.

The reversal gave up the apparent simplicity of a lower external fee and required us to rebuild the internal arrangement. We did not claim that bringing the process back automatically removed every production issue or created a verified economic benefit. The technical and quality teams retained their release responsibilities. My task was to make the enterprise's choice and its consequences clear, including what our original proposal had failed to account for and what still needed to work after the return.

I changed the approval discussion so the boundary of a quoted process had to be examined with the people responsible for the surrounding work. Outsourcing can remain a legitimate option, but a fee for one stage is not necessarily the cost of delivering the whole commitment. The case remains an unsuccessful comparison I supported, with its extra expenditure and people implications visible. The later correction is evidence of a response to the failure, not a reason to rewrite the original decision as though it had achieved what we intended.

Work 02

Keeping the secondary-sale proceeds out of the company's investment account

Medium: judgement, people and capital

In 2022 the founder family sold 55% of Vezqoshi to a regional industrial investor for ₹96 crore. Before the transfer, founders held 85% and the employee trust 15%; afterwards the founders retained 30%, the investor held 55% and the trust remained at 15%. The proceeds went to the selling owners. Some internal discussions treated the transaction headline as though it created a new factory investment fund. Finance challenged that interpretation because the company had not received the sale proceeds.

I separated the ownership transition from a proposed ₹18 crore capital programme. Thomas and the finance team assessed the company's funding position, and the board considered the investment through its own approval process. The shareholder transaction and the capital decision had different recipients, purposes and authorities. I helped make that distinction explicit in the enterprise account, without presenting myself as the sole decision maker in either the share transfer or the board's investment approval. The founder family, investor and trust remained distinct ownership interests.

The clearer account required us to moderate expectations of what the transaction itself made possible. A new owner could support a different strategic direction, but that did not turn a payment to selling shareholders into cash available for equipment. The separate capital programme still needed financing and implementation. Its approval did not mean all ₹18 crore had been spent or that a production benefit had already been delivered. We kept those states separate rather than allow the excitement of a transaction to compress them into one achievement.

The lesson was to describe where money goes before describing what it can fund. As CEO, I needed colleagues to understand the company's actual commitments and resources while respecting the different decisions made by owners and directors. The case does not argue that secondary transactions are less valuable than primary funding. It shows why their effects are different and why an operating plan must be assessed on the funds and approvals the enterprise actually has, rather than the size of a headline associated with a change in control.

Work 03

Trading the five-year fixed-price forecast for a shorter, reviewable commitment

Medium: judgement, people and capital

In 2023 a customer proposal combined a ₹42 crore annual forecast with fixed prices for five years. Our screening panels carried exposure to steel inputs, and the forecast was not a set of firm orders. Commercial colleagues valued the prospect of a large relationship and a long planning horizon. Finance asked how the enterprise would carry input changes under the proposed terms, while operations wanted clarity about what volume could responsibly enter the production plan. The headline opportunity was more definite than the obligations and orders behind it.

I did not approve the five-year fixed-price form. We negotiated a two-year framework with quarterly input review, and the first year brought ₹26 crore of firm orders. The framework and the orders are separate facts: the former defined terms, while the latter specified committed business. The ₹42 crore figure remained a forecast in the original proposal. We did not describe the difference between 42 and 26 as a realised revenue loss, because neither a forecast nor an order is automatically recognised revenue.

The decision gave up the longer fixed arrangement the customer initially sought and required a more demanding commercial conversation. Quarterly review did not eliminate all margin uncertainty or establish a universal right to pass through every cost. The terms belonged to this fictional agreement and required administration by the responsible teams. My role was to align the commitment with an examined account of input exposure, duration and order certainty, rather than accept the largest figure as proof that the proposal was commercially sound.

The outcome was a narrower, clearer relationship, not a claim that we had maximised every possible sale. We retained the uncertainty around future volumes and the work needed to manage the agreement. I learned to ask which part of a commercial proposal is binding before using its headline to justify factory decisions. A long forecast can help a conversation, but it should not silently become both secured demand and a reason to accept a different risk whose consequences the enterprise has not yet agreed to carry.

Work 04

Delaying an extra shift whose positions were not yet staffed

Medium: judgement, people and capital

In 2024 an expansion proposal aimed to add 1,500 panels a month through an extra shift. Its staffing model required 120 positions, while 92 people were available and 28 remained unfilled. Commercial colleagues wanted to protect a window of customer demand. Operating leaders questioned whether the proposal described a functioning shift or merely a roster with missing names. The difference mattered before the capacity figure could become a commitment. I did not treat the unfilled positions as an administrative detail that the factory could absorb after approval.

We delayed the expansion by six months and funded ₹1.4 crore of transport and training work to support the staffing plan. The decision meant foregoing a ₹2.8 crore forecast-order opportunity during the delay. That amount was not booked revenue or a measured accounting loss, and the programme expenditure did not instantly fill every position. We retained the distinction between people available, positions required and the work still needed to make the additional shift supportable. Technical and operating responsibilities stayed with the relevant leaders.

The delay was unpopular because the proposed output increase was easy to communicate and the missing conditions were less visible. We accepted the need to explain a smaller immediate commitment. I did not claim that postponement itself established a safety outcome or that every extra shift must meet the same staffing pattern. This was the operating model for the proposed work, and it had not yet been resourced as described. The appropriate response required examining the actual plan rather than invoking a general preference for either growth or caution.

The case changed how I reviewed capacity approvals. A production number needs the people and conditions that make it credible, with unresolved requirements visible before a customer relies on it. Funding a response is a step towards that capability, not evidence that capability is already present. The CEO's responsibility was to keep the commercial promise connected to the operating account and accept the consequence of delay, rather than leave the factory to make an incomplete proposal appear complete through effort the plan had never properly described.

Work 05

Choosing an automation cell after the mixed-product rate changed the comparison

Medium: judgement, people and capital

In 2025 an automation proposal drew attention to a demonstration rate of 240 panels an hour. The demonstration concerned one product, while our reviewed production mix covered twenty models and showed 140 accepted panels an hour. Engineering colleagues wanted the investment discussion to reflect changeovers, variety and accepted output, rather than assume the demonstration described the whole factory's work. Some sponsors preferred the larger headline because it made the full-automation proposal easier to present as a step change in capacity.

We selected an ₹8.4 crore cell instead of the ₹15 crore full-automation proposal. The options had different scope, so we did not claim a like-for-like ₹6.6 crore saving. The more limited cell had to be judged against the work it would actually perform and the responsibilities retained elsewhere. The 140-panel figure described the reviewed mixed-production account, not a universal future rate or a warranty of performance. Technical validation and release remained with the specialists authorised to make those assessments.

The choice gave up some of the breadth and simplicity associated with the full proposal. It required a clearer explanation of what would be automated, what would remain outside the cell and how the investment would be assessed after implementation. We did not present approval as completed production benefit, or treat a lower capital amount as proof of a better return without comparable scope. Finance and operations needed an account they could continue to examine after the purchasing decision, not only a convincing approval headline.

The lesson was to make the product mix part of the capacity claim. A demonstration can be useful evidence for the condition it represents, but it does not automatically describe a different pattern of accepted work. My contribution was to keep those conditions in the enterprise decision and choose a commitment we could explain without borrowing a rate from a simpler setting. The case is about matching evidence and investment scope, not a general rejection of automation or an assertion that the selected cell had already delivered every intended result.

Room IV

In figures

520

People across two manufacturing sites

Kolhapur and Sangli; six executive direct reports

34 years

From production engineering to enterprise leadership

Continuous manufacturing career beginning July 1992

₹24 crore

Annual capital envelope approved by the board

Enterprise allocation, not completed expenditure or personal budget

Room V

Commissions

Connect the board's choice with the business that must deliver it

  • Vezqoshi Industrial Screens

    Executive Director · No committee chair role asserted

    February 2021 onward

Room VI

From the visitors' book

Salim kept the ownership transaction separate from the company's capital decision. He made the funding and approval work visible instead of allowing the size of the shareholders' sale to stand in for resources the factory had not received.
Mira QezthaviNon-executive Chair, Vezqoshi Industrial Screens; fictional colleague
Salim was willing to describe the automation options as different scopes. That gave us a more useful comparison than subtracting the prices and presenting the difference as an equivalent saving before the operating account had been examined.
Thomas NevquriCFO, Vezqoshi Industrial Screens; fictional colleague

Room VII

The catalogue

Essays written alongside the work.

An invitation

Contact

I would explore one outside board contribution in manufacturing or industrial services, with employer consent and a qualified review of commercial relationships and my existing executive seat. The fictional preparation record includes April 2026 IICA registration and an August assessment pass, with no exemption claimed. Twenty-two provisional days must be tested against preparation, travel and exceptional demands before a role is accepted.

Open to
  • Board appointments
  • Advisory roles
  • Speaking invitations

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