For editors, producers and programme teams.

Karthik Mehta — Chief Marketing Officer. Turning customer understanding into enduring brand value.

I help organisations connect a clear market position with a customer experience that earns it. My work spans brand strategy, growth and the development of marketing capabilities that bring customer understanding into enterprise decisions.

I help organisations connect a clear market position with a customer experience that earns it. My work spans brand strategy, growth and the development of marketing capabilities that bring customer understanding into enterprise decisions.

I believe strong brands are built through consistency between what a business promises and what it delivers. The CMO therefore needs a close relationship with product, sales, service and operations, as well as an independent view of the market. Creative ambition becomes more powerful when it is grounded in that shared understanding.

My leadership approach combines curiosity with commercial discipline. I build teams that can ask better questions, make considered creative choices and learn from the response of real customers.