A roadmap should explain the trade-off
A feature list tells a team what has been requested, but not why one investment matters more than another.
Read the essayThe leadership journal · 2026
Ideas worth the board's time.
Essays on product strategy and customer discovery, written for the people who carry the decisions.
Discovery needs a decision at the end
Customer interviews and experiments should answer a question that matters to an investment.
Read the essayLaunch is the beginning of an adoption story
Shipping a product moves the work into the customer's environment, where onboarding, expectations and existing habits shape its value.
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