The latest essay
A roadmap should explain the trade-off
A feature list tells a team what has been requested, but not why one investment matters more than another.
Read the essayKaori Aoki / Chief Product Officer
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Product strategy
- Open essay
A roadmap should explain the trade-off
A feature list tells a team what has been requested, but not why one investment matters more than another.
Discovery
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Discovery needs a decision at the end
Customer interviews and experiments should answer a question that matters to an investment.
Portfolio
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Launch is the beginning of an adoption story
Shipping a product moves the work into the customer's environment, where onboarding, expectations and existing habits shape its value.