Plan the whole journey into a usable space

I am Roxanne Darshevi, chief operating officer of the fictional Amlaqeri Leisure Stores in Mysuru. We sell outdoor furniture and garden-room products through twenty-nine shops, with delivery and assembly as part of the operating promise. I grew up in Navsari and began by planning exhibition installations. An object could look right in a drawing and still fail to pass through the entrance. That early lesson became more important when the destination was somebody's home and the customer had arranged a day around our visit.

Our company employs 980 people and recorded ₹318 crore revenue with ₹26.7 crore operating profit for the year ending March 2026. I lead 690 operating colleagues through seven leaders within ₹48 crore delegated annual operating expense. Merchandise purchases and separately approved capital sit outside that figure. Founders hold 43%, patient private investors 47% and management 10%; my own 0.8% is included in the management holding. I report to CEO Naina Velquani and present to the board without a statutory seat. Installation head Darius Terzavek owns field execution with the relevant technical specialists.

My recent decisions have concerned the work between an attractive product and a usable result. We changed how access is checked before a bulky delivery, funded approved assembly kits instead of repeated journeys for missing supplies, and converted warehouse space into an assembly area while accepting less storage capacity. We also challenged a completion account based too heavily on photographs. Each choice had an operating and financial consequence. I want customers and directors to understand what has actually been accomplished, what remains open and which parts of the promise require a different professional's judgement.

Current focus

Making access, assembly capacity and completion evidence visible before another customer promise is accepted.

Conversations I welcome

One outside non-executive opportunity after preparation, consent and a company-specific review of interests and workload.