Dispatch 01 / Singapore / Southeast Asia · Global perspective
A roadmap should explain the trade-off
A feature list tells a team what has been requested, but not why one investment matters more than another.
Read this dispatchChief Product Officer · Singapore / Southeast Asia · Global perspective
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Start a conversationThe work behind the notes.
Explore the career →
2020 — Present
Chief Product Officer
Aldermoor Group2016 — 2020
Vice President, Product
Fairhaven Holdings2013 — 2018
Director of Product, Growth
Lumen Payments2008 — 2013
Senior Product Manager
Kestrel Systems
The journal
Further reading.
- 02
Discovery needs a decision at the end
Customer interviews and experiments should answer a question that matters to an investment.
- 03
Launch is the beginning of an adoption story
Shipping a product moves the work into the customer's environment, where onboarding, expectations and existing habits shape its value.
A leadership conviction
Product leadership is a discipline of choosing. I connect customer evidence with commercial judgement and technical possibility, so teams understand why an investment matters and what would cause us to change direction.
- Active customers
- 12 M
- Across four product lines
- Net Promoter Score gain
- +46
- After a discovery-led redesign
- Products to $100 M ARR
- 3
- From zero, in five years
- Roadmap retired
- 70%
- To focus on what customers valued
Beyond the page
The record behind the perspective.
Recognition
- Product Leader of the YearThe Product Leaders Forum · 2024
- Best Digital ExperienceThe Enterprise Technology Awards · 2022
In conversation
- “Retiring 70% of the roadmap was the best decision we made”The Product Leaders Forum · 2025
- “Discovery as a leadership habit”The Technology Leaders Review · 2024
- “Episode 125 — The problem worth solving”The Leadership Ledger podcast · 2024
Formation
- B.Des, Interaction DesignNational Institute of Design · 2004
- MBA, Strategy & FinanceWestbrook School of Management · 2004
Gave the whole company a shared definition of what customers actually need.
Continue the conversation
Ideas are tested in conversation.
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- Board appointments
- Advisory roles
- Speaking invitations
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