Product portfolio focus
The product portfolio had become a collection of commitments without a shared view of customer value.
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Chief Product Officer · United States · Global perspective
A selected perspective
A roadmap should explain the trade-off
A feature list tells a team what has been requested, but not why one investment matters more than another.
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Start a conversationThe portfolio
From idea to consequence.
Customer discovery
A proposed feature had strong internal support but an unclear user problem.
View the case study ↗Product adoption
A launch met its delivery milestone but required a clearer path to adoption.
View the case study ↗Product leadership is a discipline of choosing. I connect customer evidence with commercial judgement and technical possibility, so teams understand why an investment matters and what would cause us to change direction.
The journal
Further reading.
- 02
Discovery needs a decision at the end
Customer interviews and experiments should answer a question that matters to an investment.
- 03
Launch is the beginning of an adoption story
Shipping a product moves the work into the customer's environment, where onboarding, expectations and existing habits shape its value.
- Active customers
- 12 M
- Across four product lines
- Net Promoter Score gain
- +46
- After a discovery-led redesign
- Products to $100 M ARR
- 3
- From zero, in five years
- Roadmap retired
- 70%
- To focus on what customers valued
Beyond the page
The record behind the perspective.
In the boardroom
- Lumen PaymentsNon-Executive Director · 2023 — Present
- The Inclusive Design CollectiveAdvisory Board Member · 2021 — Present
Recognition
- Product Leader of the YearThe Product Leaders Forum · 2024
- Best Digital ExperienceThe Enterprise Technology Awards · 2022
In conversation
- “Retiring 70% of the roadmap was the best decision we made”The Product Leaders Forum · 2025
- “Discovery as a leadership habit”The Technology Leaders Review · 2024
- “Episode 125 — The problem worth solving”The Leadership Ledger podcast · 2024
Gave the whole company a shared definition of what customers actually need.
Continue the conversation
Ideas are tested in conversation.
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