Celeste LaurierChief Marketing Officer · Essays & perspective
Category brand
#1
From fourth in three years
Customer lifetime value
2.6×
Through loyalty and experience redesign
Markets launched
19
One brand, locally fluent
Effectiveness awards
34
For work that moved the business

Beyond the page

The record behind the perspective.

In the boardroom

  • Aurelia ConsumerIndependent Director · 2023 — Present
  • The Creative Futures TrustTrustee · 2019 — Present

Recognition

  • Marketer of the YearThe Brand Effectiveness Awards · 2024
  • Women in Leadership — MarketingThe Boardroom Review · 2022

In conversation

  • “How a fourth-placed brand became the category leader”The Brand Effectiveness Journal · 2025
  • “Why the board should own brand risk”The Boardroom Review · 2024
  • “Episode 104 — Customer truth over campaign noise”The Leadership Ledger podcast · 2023
Brought the customer into every boardroom conversation, with evidence rather than adjectives.
Isabelle FontaineChair, Aurelia Consumer
The full record ↗

Continue the conversation

Ideas are tested in conversation.

For board, advisory and speaking invitations, and for readers who want to take an argument further.

  • Board appointments
  • Advisory roles
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Write to Celeste Contact page

office@celestelaurier.example