Devika Iyer / Chief Product Officer
Perspectives from a life in leadership.
The latest essay
The industry explains low term cover in India as a failure of awareness. For most self-employed households the obstacle is that insurers cannot verify their income, so the remedy lies in underwriting design rather than advertising.
Read the essayThe industry explains low term cover in India as a failure of awareness. For most self-employed households the obstacle is that insurers cannot verify their income, so the remedy lies in underwriting design rather than advertising.
Savings policy illustrations in India lead with the maturity benefit, which many customers will never receive because they stop early. Putting the early-exit value first would change how products are sold, how they are designed and who pays for fairness.
Indian life insurers treat persistency as a sales and service measure, chased with renewal calls after customers have already decided to stop. Most lapses are designed in at the point of sale, so the product team should own them.