Chief Product Officer
Canada · Global perspective
Practice / Perspective
An index
of ideas.
| No. | The idea | Subject / reading |
|---|---|---|
| 01 | A roadmap should explain the trade-off | Product strategy 2 min read |
| 02 | Discovery needs a decision at the end | Discovery 2 min read |
| 03 | Launch is the beginning of an adoption story | Portfolio 2 min read |
The practitioner
Maya Bouchard
I lead product organisations at the intersection of customer problems, business ambition and technical possibility. My focus is on helping teams make considered choices about what deserves to be built, what should be learned first and what should be stopped.
Open to Board appointments · Advisory roles · Speaking invitations
Start a conversation- 01 / Product strategy
- 02 / Customer discovery
- 03 / Portfolio prioritisation
- 04 / Product operating models
- Active customers
- 12 M
- Across four product lines
- Net Promoter Score gain
- +46
- After a discovery-led redesign
- Products to $100 M ARR
- 3
- From zero, in five years
- Roadmap retired
- 70%
- To focus on what customers valued
Beyond the page
The record behind the perspective.
In the boardroom
- Lumen PaymentsNon-Executive Director · 2023 — Present
- The Inclusive Design CollectiveAdvisory Board Member · 2021 — Present
Recognition
- Product Leader of the YearThe Product Leaders Forum · 2024
- Best Digital ExperienceThe Enterprise Technology Awards · 2022
In conversation
- “Retiring 70% of the roadmap was the best decision we made”The Product Leaders Forum · 2025
- “Discovery as a leadership habit”The Technology Leaders Review · 2024
- “Episode 125 — The problem worth solving”The Leadership Ledger podcast · 2024
Gave the whole company a shared definition of what customers actually need.
Continue the conversation
Ideas are tested in conversation.
For board, advisory and speaking invitations, and for readers who want to take an argument further.
- Board appointments
- Advisory roles
- Speaking invitations
office@mayabouchard.example