Chief Marketing Officer
Canada · Global perspective
Practice / Perspective
An index
of ideas.
| No. | The idea | Subject / reading |
|---|---|---|
| 01 | Positioning is a choice the business must deliver | Brand 3 min read |
| 02 | Growth measurement needs honest boundaries | Customer experience 3 min read |
| 03 | Customer insight should change a decision | Growth 3 min read |
The practitioner
Maya Bouchard
I help organisations connect a clear market position with a customer experience that earns it. My work spans brand strategy, growth and the development of marketing capabilities that bring customer understanding into enterprise decisions.
Open to Board appointments · Advisory roles · Speaking invitations
Start a conversation- 01 / Brand strategy
- 02 / Customer experience
- 03 / Growth marketing
- 04 / Market intelligence
- Category brand
- #1
- From fourth in three years
- Customer lifetime value
- 2.6×
- Through loyalty and experience redesign
- Markets launched
- 19
- One brand, locally fluent
- Effectiveness awards
- 34
- For work that moved the business
Beyond the page
The record behind the perspective.
In the boardroom
- Aurelia ConsumerIndependent Director · 2023 — Present
- The Creative Futures TrustTrustee · 2019 — Present
Recognition
- Marketer of the YearThe Brand Effectiveness Awards · 2024
- Women in Leadership — MarketingThe Boardroom Review · 2022
In conversation
- “How a fourth-placed brand became the category leader”The Brand Effectiveness Journal · 2025
- “Why the board should own brand risk”The Boardroom Review · 2024
- “Episode 104 — Customer truth over campaign noise”The Leadership Ledger podcast · 2023
Brought the customer into every boardroom conversation, with evidence rather than adjectives.
Continue the conversation
Ideas are tested in conversation.
For board, advisory and speaking invitations, and for readers who want to take an argument further.
- Board appointments
- Advisory roles
- Speaking invitations
office@mayabouchard.example