Alice LawsonChief Financial Officer · Essays & perspective

Capital allocation3 min read

A forecast is a map of assumptions

Revenue, margin and cash forecasts depend on choices about demand, pricing, capacity and working capital.

Read the essay
Capital raised
$2.4 bn
Equity, debt and a cross-border listing
Margin expansion
380 bps
Over four reporting years
Qualified audit opinions
0
Across twelve reporting periods
Transactions closed
11
Acquisitions, divestments and JVs

The journal

Further reading.

  1. 02

    Finance transformation3 min read

    Capital allocation needs a common language

    Two investment cases can appear comparable while using different assumptions about risk, time and resource demands.

  2. 03

    Governance3 min read

    The finance transformation beyond faster reporting

    A faster close creates capacity, but the value depends on how that capacity is used.

Beyond the page

The record behind the perspective.

In the boardroom

  • Calder LogisticsIndependent Director · 2021 — Present
  • Westmoor Housing FinanceNon-Executive Director · 2018 — Present
  • The Lakeshore FoundationHonorary Treasurer · 2016 — 2022

Recognition

  • CFO of the Year — Large EnterpriseThe Finance Leaders Forum · 2024
  • Best Investor Relations, Mid-CapCapital & Governance Quarterly · 2023

In conversation

  • “Capital allocation is a leadership decision, not a spreadsheet”Capital & Governance Quarterly · 2025
  • “Inside a cross-border listing in eleven months”The Finance Leaders Forum · 2024
  • “What audit committees should ask about cash”The Boardroom Review · 2023
Turns a complex balance sheet into a decision the whole board can own. Investors trusted the numbers because they trusted the person.
Sofia LindqvistChair, Audit Committee, Calder Logistics
The full record ↗

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