The latest essay
A forecast is a map of assumptions
Revenue, margin and cash forecasts depend on choices about demand, pricing, capacity and working capital.
Read the essayEstelle Caldwell / Chief Financial Officer
Perspectives from a life in leadership.
The latest essay
Revenue, margin and cash forecasts depend on choices about demand, pricing, capacity and working capital.
Read the essayRevenue, margin and cash forecasts depend on choices about demand, pricing, capacity and working capital.
Two investment cases can appear comparable while using different assumptions about risk, time and resource demands.
A faster close creates capacity, but the value depends on how that capacity is used.