Ayako FujitaChief Product Officer · Essays & perspective
Active customers
12 M
Across four product lines
Net Promoter Score gain
+46
After a discovery-led redesign
Products to $100 M ARR
3
From zero, in five years
Roadmap retired
70%
To focus on what customers valued

Beyond the page

The record behind the perspective.

In the boardroom

  • Lumen PaymentsNon-Executive Director · 2023 — Present
  • The Inclusive Design CollectiveAdvisory Board Member · 2021 — Present

Recognition

  • Product Leader of the YearThe Product Leaders Forum · 2024
  • Best Digital ExperienceThe Enterprise Technology Awards · 2022

In conversation

  • “Retiring 70% of the roadmap was the best decision we made”The Product Leaders Forum · 2025
  • “Discovery as a leadership habit”The Technology Leaders Review · 2024
  • “Episode 125 — The problem worth solving”The Leadership Ledger podcast · 2024
Gave the whole company a shared definition of what customers actually need.
Amara NwosuChief Executive, Lumen Payments
The full record ↗

Continue the conversation

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Write to Ayako Contact page

office@ayakofujita.example