Chief Financial Officer
Singapore / Southeast Asia · Global perspective
Practice / Perspective
An index
of ideas.
| No. | The idea | Subject / reading |
|---|---|---|
| 01 | A forecast is a map of assumptions | Capital allocation 3 min read |
| 02 | Capital allocation needs a common language | Finance transformation 3 min read |
| 03 | The finance transformation beyond faster reporting | Governance 3 min read |
The practitioner
Serena Rahman
I work with boards and executive teams to connect financial discipline with strategic possibility. My leadership spans capital allocation, performance management and finance transformation, with a particular interest in the quality of the decisions behind the numbers.
Open to Board appointments · Advisory roles · Speaking invitations
Start a conversation- 01 / Capital allocation
- 02 / Financial governance
- 03 / Investor relations
- 04 / Mergers & acquisitions
- Capital raised
- $2.4 bn
- Equity, debt and a cross-border listing
- Margin expansion
- 380 bps
- Over four reporting years
- Qualified audit opinions
- 0
- Across twelve reporting periods
- Transactions closed
- 11
- Acquisitions, divestments and JVs
Beyond the page
The record behind the perspective.
In the boardroom
- Calder LogisticsIndependent Director · 2021 — Present
- Westmoor Housing FinanceNon-Executive Director · 2018 — Present
- The Lakeshore FoundationHonorary Treasurer · 2016 — 2022
Recognition
- CFO of the Year — Large EnterpriseThe Finance Leaders Forum · 2024
- Best Investor Relations, Mid-CapCapital & Governance Quarterly · 2023
In conversation
- “Capital allocation is a leadership decision, not a spreadsheet”Capital & Governance Quarterly · 2025
- “Inside a cross-border listing in eleven months”The Finance Leaders Forum · 2024
- “What audit committees should ask about cash”The Boardroom Review · 2023
Turns a complex balance sheet into a decision the whole board can own. Investors trusted the numbers because they trusted the person.
Continue the conversation
Ideas are tested in conversation.
For board, advisory and speaking invitations, and for readers who want to take an argument further.
- Board appointments
- Advisory roles
- Speaking invitations
office@serenarahman.example