This letter / 01
Understand the asset before expanding the promise
A large pipeline can make a restrictive agreement look like an acquisition decision. Its effect on future alternatives belongs in the investment case.
An exclusive distribution proposal usually arrives with a persuasive forecast. The partner can organise training, promote the product and introduce more business if the company commits to the relationship. The immediate comparison appears to be between a large pipeline and a smaller one. Yet exclusivity also changes what the company may do later. It can restrict other relationships, reduce the evidence available for comparison and make a future disagreement more expensive. I want that commitment visible in the same paper as the expected volume, before the forecast makes every qualification sound like resistance to growth.
