Vivienne TremblayChief Marketing Officer · Essays & perspective

Chief Marketing Officer Canada · Global perspective

Vivienne Tremblay

Turning customer understanding into enduring brand value.

Portrait of Vivienne Tremblay

Leadership paper / 01

Brand3 min read

Positioning is a choice the business must deliver

Abstract
A brand promise should be recognisable in product, service and commercial behaviour.
Read the full paper

Experience in figures

Category brand
#1
From fourth in three years
Customer lifetime value
2.6×
Through loyalty and experience redesign
Markets launched
19
One brand, locally fluent
Effectiveness awards
34
For work that moved the business

Mandate

Fields of practice.

  1. 01

    Brand strategy

  2. 02

    Customer experience

  3. 03

    Growth marketing

  4. 04

    Market intelligence

The journal

Further reading.

  1. 02

    Customer experience3 min read

    Growth measurement needs honest boundaries

    A change in revenue can reflect pricing, distribution, product, sales execution and market conditions as well as marketing.

  2. 03

    Growth3 min read

    Customer insight should change a decision

    Research has limited value if the organisation cannot name what it will do differently as a result.

Open to Board appointments · Advisory roles · Speaking invitations

Start a conversation

Beyond the page

The record behind the perspective.

In the boardroom

  • Aurelia ConsumerIndependent Director · 2023 — Present
  • The Creative Futures TrustTrustee · 2019 — Present

Recognition

  • Marketer of the YearThe Brand Effectiveness Awards · 2024
  • Women in Leadership — MarketingThe Boardroom Review · 2022

In conversation

  • “How a fourth-placed brand became the category leader”The Brand Effectiveness Journal · 2025
  • “Why the board should own brand risk”The Boardroom Review · 2024
  • “Episode 104 — Customer truth over campaign noise”The Leadership Ledger podcast · 2023
Brought the customer into every boardroom conversation, with evidence rather than adjectives.
Isabelle FontaineChair, Aurelia Consumer
The full record ↗

Continue the conversation

Ideas are tested in conversation.

For board, advisory and speaking invitations, and for readers who want to take an argument further.

  • Board appointments
  • Advisory roles
  • Speaking invitations
Write to Vivienne Contact page

office@viviennetremblay.example