Attendance begins a conversation; it does not authorise every next step

Four hundred and eighty people attended a fictional workplace education programme. Three hundred and twelve separately asked to hear from our brokerage; 168 did not. The event was worthwhile for both groups. Treating every attendee as a sales lead would have made the campaign report larger while changing the meaning of the invitation they had accepted. I had to explain why our marketing result should retain the smaller number rather than let attendance become permission by default.

I am Aftab Qorvethi, CMO of Navzuri Insurance Brokers in Agartala, originally from Lucknow. We are a commercial-insurance broker, not an insurer. The company has nine offices and 230 employees, with ₹63 crore brokerage and service revenue for FY ending March 2026. Premiums placed are not our own revenue. Founders hold 54%, an institutional investor 36% and an employee vehicle 10%; I have no personal holding. My organisation comprises 22 marketing employees through three heads and eight separately counted agency colleagues, within ₹8.4 crore FY2026–27 marketing operating authority.

CEO Nisha Belqemi leads the business, while principal officer Vivek Dazvethi retains professional broking responsibility. My work is to make the brokerage's role and its invitations understandable. We corrected material that left selected readers believing we were the insurer paying claims. We separated campaign contacts from distinct buying organisations and signed brokerage appointments. We also declined event funding whose conditions would have let one insurer decide the programme's speaking position. Each decision gave up a convenient headline, a wider contact list or external money.

Current focus

Making business-client marketing useful without obscuring the broker's role, the participant's choice or the stage a commercial relationship has actually reached.

Conversations I welcome

A first external board discussion where communication judgement is relevant and relationships, preparation and a realistic calendar permit participation.