Chief Product Officer Australia · Global perspective
Finding the customer problem worth building for.
William Ashford
Open to Board appointments · Advisory roles · Speaking invitations
Start a conversation
The scale of the work.
- 12 MActive customersAcross four product lines
- +46Net Promoter Score gainAfter a discovery-led redesign
- 3Products to $100 M ARRFrom zero, in five years
- 70%Roadmap retiredTo focus on what customers valued
Product portfolio focus
↗The leadership record
Trusted with consequential decisions.
In the boardroom
- Lumen PaymentsNon-Executive Director · 2023 — Present
- The Inclusive Design CollectiveAdvisory Board Member · 2021 — Present
Recognition
- Product Leader of the YearThe Product Leaders Forum · 2024
- Best Digital ExperienceThe Enterprise Technology Awards · 2022
In conversation
- “Retiring 70% of the roadmap was the best decision we made”The Product Leaders Forum · 2025
- “Discovery as a leadership habit”The Technology Leaders Review · 2024
- “Episode 125 — The problem worth solving”The Leadership Ledger podcast · 2024
Gave the whole company a shared definition of what customers actually need.
An invitation
The most consequential work begins with a conversation.
For board, advisory and leadership conversations where product strategy matters.
- Board appointments
- Advisory roles
- Speaking invitations
office@williamashford.example