Naomi Hoshinaga · Chief Technology Officer · Japan
Thirty-nine years on Tohoku's transmission routes
Jun 2022 — Present
Executive officer and chief technology officer
Kazaminato Broadcasting
Sector
Regional commercial terrestrial television and local news streaming
Ownership
Unlisted; regional newspaper publisher 24%, network flagship station 18%, regional banks and local companies the remainder
Company scale
¥6.4 billion revenue in the year ended March 2026
Employees
152
Geography
Akita headquarters; main transmitter and 39 relay stations across Akita Prefecture
Reporting to
President; presents to the board and reports to audit and supervisory board members
Team
38 technology staff through four managers, plus about twenty contractor technicians
Financial scope
¥610 million operating budget; capital spending averaging ¥420 million a year
Mandate
Renew an ageing transmission network and playout systems within falling revenue, while keeping disaster broadcasting dependable with a smaller team.
Outcomes
Renewed nine relay stations and moved two valleys of 400 households to fibre delivery, saving about ¥9.4 million a year
Kept the backbone on microwave and moved fourteen spur feeds to leased circuits
Introduced an emergency streaming mode that served 58,000 concurrent viewers in August 2025
Decisions in context
Becoming chief technology officer widened my responsibility from the transmitter network to everything between the studio and the viewer: master control, production engineering, information systems and our news stream. Four managers report to me, and I report to the president. My main task is to renew equipment on fixed schedules while revenue falls, and to do it with engineers we can actually recruit and keep in Akita. All three decisions described under Impact were taken in this role. I present renewal and incident papers to the board and report outages to our audit and supervisory board members, but I am not a director. I have learnt to bring the board a clear statement of what each option protects and what it leaves exposed, because directors cannot weigh a risk that the engineering paper has quietly assumed away.
Reason for the move
Current appointment; seeking a first outside directorship alongside it.
Jun 2016 — May 2022
General manager, transmission and network engineering
Kazaminato Broadcasting
Sector
Regional commercial terrestrial television
Ownership
Unlisted; regional newspaper and network shareholders
Company scale
About ¥7.1 billion revenue in the year ended March 2022
Employees
About 160
Geography
Akita Prefecture; main transmitter and 41 relay stations
Reporting to
Executive director responsible for technology
Team
Seventeen engineers in relay network and link engineering
Financial scope
¥240 million operating budget; a rolling capital programme for transmitters and microwave links
Mandate
Bring the relay network and the microwave links under one plan and prepare for the renewal of equipment installed during the digital build-out.
Outcomes
Completed remote monitoring at all 41 relay stations in 2019
Extended backup power to seventy-two hours at twelve priority sites in 2020
Prepared the first ten-year renewal plan for transmitters and links
Decisions in context
This role joined the relay stations and the links that fed them into one responsibility, which they had never been before. I managed seventeen engineers and reported to the executive director for technology. The work was less dramatic than the digital build-out and more consequential. Remote monitoring at every relay site changed how the team spent its winters, because a visit now followed a reading. Extending backup power at twelve priority sites meant deciding, in writing, that the smaller sites would receive less protection. I presented that decision to the board with the household figures for each group of sites. I also prepared our first ten-year renewal plan, which showed that almost all our digital equipment would reach the end of support within the same five years. That plan became the starting point for my work as chief technology officer.
Reason for the move
Appointed chief technology officer and executive officer when my predecessor retired.
Apr 2010 — May 2016
Manager, relay network engineering
Kazaminato Broadcasting
Sector
Regional commercial terrestrial television
Ownership
Unlisted; regional newspaper and network shareholders
Company scale
About ¥7.6 billion revenue in the year ended March 2016
Employees
About 170
Geography
Akita Prefecture; main transmitter and 41 relay stations
Reporting to
General manager, transmission and network engineering
Team
Nine relay engineers, falling from fourteen when I was appointed
Financial scope
Maintenance budget of about ¥90 million and site-level capital works
Mandate
Run the new digital relay network through analogue switch-off and establish its maintenance regime.
Outcomes
Completed analogue switch-off across the prefecture in July 2011
Rewrote winter access plans with eleven municipalities after March 2011
Began written site records capturing the knowledge of retiring engineers
Decisions in context
I took charge of the relay team a year before analogue transmission ended. In March 2011 the earthquake cut mains power across most of the prefecture, and several of our small relay stations went silent when their batteries ran down. We restored them as roads and fuel allowed. Four months later we completed analogue switch-off on schedule. The two events taught me different things. Switch-off showed that a well-rehearsed plan can carry a large change. The earthquake showed that our plans assumed help would arrive sooner than it could. Afterwards I worked with eleven municipalities on winter and emergency access, and began a written record for every site, because our team was shrinking through retirement and each departing engineer took knowledge we had never recorded. By 2016 the team had fallen from fourteen engineers to nine.
Reason for the move
Promoted to lead transmission and network engineering as a combined division.
Apr 2002 — Mar 2010
Digital transmission project engineer, later senior engineer
Kazaminato Broadcasting
Sector
Regional commercial terrestrial television
Ownership
Unlisted; regional newspaper and network shareholders
Company scale
About ¥8.3 billion revenue in the year ended March 2008
Employees
About 185
Geography
Akita Prefecture; analogue and new digital relay networks
Reporting to
Manager, digital transmission project
Team
Six-engineer project team; led site teams of contractors from 2006
Financial scope
Site budgets within a digital build-out programme of about ¥3.4 billion
Mandate
Design and build the digital relay network alongside the analogue network it would replace.
Outcomes
Built forty-one digital relay stations between 2006 and 2010
Designed sites for their worst winter access month rather than their survey day
Specified battery capacity and alarms for every new site
Decisions in context
Kazaminato asked me to join from its contractor because it needed someone who had installed transmitters in winter. I worked within a six-person project team and later led contractor teams at individual sites. The programme was the largest capital commitment in the station's history, and every relay site had to be designed, licensed, built and tested while the analogue network continued. I learnt to survey a site in February as well as in summer, because the access road that looked simple in June could be closed for weeks. I specified batteries and alarms for each new station, using the assumptions about mains power that were normal at the time. Those assumptions later proved too optimistic. The build-out gave me a detailed knowledge of every site in our network, which I still use when the renewal plan reaches each one.
Reason for the move
Appointed to manage the relay network once the build-out was complete.
Apr 1995 — Mar 2002
Field engineer, later project lead
Sorayumi Systems
Sector
Installation and maintenance of broadcast transmitters and microwave links
Ownership
Privately owned engineering contractor
Company scale
About ¥2.2 billion annual revenue at period end
Employees
About 140
Geography
Sendai headquarters; broadcasters' sites across Tohoku
Reporting to
Manager, broadcast installation
Team
No direct reports at first; led installation crews of four to six from 1998
Financial scope
Installation projects of up to ¥180 million
Mandate
Install, commission and maintain transmitters and links for broadcaster clients.
Outcomes
Led transmitter and link installations for six broadcaster clients
Passed the first-class technical radio operator qualification in 1997
Wrote commissioning checklists adopted across the installation team
Decisions in context
Working for a contractor meant working on other people's networks, each with its own habits. I installed and commissioned transmitters and microwave links for broadcasters across Tohoku, first as a field engineer and from 1998 as a project lead with small crews. The variety taught me more than any single employer could have. One station replaced batteries on a fixed cycle; another waited for an alarm and then waited for us. I saw which approach produced fewer night calls. I also learnt to write things down for a client who would maintain the equipment after we left, and our commissioning checklists became standard across the team. Passing the first-class technical radio operator qualification allowed me to take responsibility for transmitter work. I moved when a client asked me to help build its digital network from the inside.
Reason for the move
Recruited by Kazaminato Broadcasting, a client, to join its digital build-out.
Apr 1987 — Mar 1995
Transmission engineer
Dewakita Telecom
Sector
Regional long-distance telephone carrier
Ownership
Formed by regional utilities and local companies after the telephone market opened
Company scale
About ¥31 billion annual revenue at period end
Employees
About 900
Geography
Northern Tohoku trunk routes
Reporting to
Chief, transmission maintenance section
Team
Member of a twelve-engineer maintenance section; no direct reports
Financial scope
Assigned microwave and fibre trunk sections
Mandate
Maintain microwave and early fibre trunk routes across northern Tohoku.
Outcomes
Maintained eighteen microwave hops on the northern trunk route
Took part in the first fibre section's commissioning in 1992
Introduced weather and access notes into fault reports for my section
Decisions in context
I joined Dewakita a month after graduating. It was one of the new regional carriers formed after the telephone market opened, and it carried long-distance calls on microwave and, later, fibre trunk routes. I maintained a set of microwave hops on the northern route under the chief of my section. The equipment was reliable; the difficulty was reaching it. Hilltop huts kept logbooks in which every visiting engineer recorded the weather, the fault and the condition of the road, and I came to see those notes as part of the network. I suggested adding them to our formal fault reports, and the section adopted the practice. I also took part in commissioning our first fibre section in 1992. When Dewakita merged with a larger carrier in 1995 and moved its engineering to Tokyo, I chose to stay in Tohoku.
Reason for the move
Chose to remain in Tohoku when a merger moved engineering to Tokyo.
What I am looking for next
I intend to remain chief technology officer until our customary retirement age for executive officers, which I reach in 2029, and to complete the relay renewal plan for 2026 to 2030. Alongside that, I am seeking one outside directorship in Japan. The companies I understand best maintain physical assets in places that are hard to reach and depend on technical staff who are retiring faster than they can be replaced: regional gas and water services, railways and bus operators, logistics companies and infrastructure contractors. I would expect to join a risk or business continuity discussion rather than chair one in a first term. I am not seeking a seat at another broadcaster, at a carrier from which we lease circuits or at an equipment supplier. After 2029, I would consider a second directorship or an advisory role in network resilience, but I do not plan another full-time executive appointment. Twenty-two days a year is my present limit while I remain an executive.