Executive summary / Personal profile
Celeste Campbell
Chief Financial Officer Canada · Global perspective
Capital discipline. Strategic clarity. Sustainable value.
Open to Board appointments · Advisory roles · Speaking invitations
Start a conversation01 / Leadership approach
Finance earns trust by making the economics of a choice visible. I combine discipline in cash, controls and reporting with constructive challenge on investment and growth. A clear explanation of uncertainty is more valuable than precision that the underlying assumptions cannot support.
02 / Areas of responsibility
- Capital allocation
- Financial governance
- Investor relations
- Mergers & acquisitions
- Capital raised
- $2.4 bn
- Equity, debt and a cross-border listing
- Margin expansion
- 380 bps
- Over four reporting years
- Qualified audit opinions
- 0
- Across twelve reporting periods
- Transactions closed
- 11
- Acquisitions, divestments and JVs
Evidence from practice
- Capital allocation
- Competing business proposals were being evaluated on inconsistent assumptions.
- Finance transformation
- Finance reporting had become a collection of local processes rather than an enterprise view.
- Value creation
- During a portfolio review, I worked with business leaders to distinguish reported growth from the quality of the economics behind it.