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Gaurav NersalkarChief Operating Officer
Portrait of Gaurav Nersalkar
Chief Operating Officer

An introduction

A bicycle assembled is not yet an order fulfilled


I organise bicycle assembly around the product a customer can actually receive, rather than the activity our busiest workstation can report.

India

Open to Board appointments · Advisory roles · Executive opportunities

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My approach

A local activity measure becomes dangerous when we treat it as the customer outcome. I want the operating conversation to follow the unfinished work, the release decision and the agreement that still separates a busy workshop from a fulfilled order.

Enterprise colleagues
186
Fictional FY 2025–26 enterprise; 141 within the operating remit
Annual revenue
₹78 crore
₹51 crore new bicycles and ₹27 crore refurbishment; not personal performance attribution
Operating responsibility
₹43 crore
Annual operating expense; separate ₹4.8 crore capital envelope

Work worth discussing.

01The workstation gain that left release work out of view

During a selected five-day period, the assembly team reported 420 completed bicycles while the required quality process released 300. Another 120 awaited release. I had encouraged higher local assembly output and approved an operating discussion that gave insufficient attention to the stages that followed. The activity figure was real, but the meaning attached to it was too broad. We were treating progress at one workstation as evidence of an outcome that still depended on another owner’s decision.

Deepak and the quality colleagues helped examine the gap. It would have been equally misleading to describe every item awaiting release as defective. The selected account did not establish that conclusion. We needed to understand queues, coordination and the work remaining without weakening the release requirement or using the quality team as an explanation for an operating objective I had helped create.

We committed ₹34 lakh to a six-week review of the stages and the management account. The work made the downstream position visible beside the assembly activity and required operating heads to discuss what the receiving stage needed. I withdrew the broader implication that the local figure demonstrated fulfilled customer demand. The review did not claim a permanent productivity gain across every subsequent period, and it did not authorise operations to release a product on somebody else’s behalf.

The outcome was a more bounded account and a change in how we coordinated unfinished work. The 420, 300 and 120 figures remain attached to those five selected days. They are not a standing production ratio or a defect rate. My judgement improved because I had to acknowledge that a measure I promoted could be accurate in its own terms and still mislead the enterprise about what it had achieved. The next discussion needed to follow the work to its required decision, not simply celebrate the stage that produced the largest count.

02A return assessment did not confer a right to dispose

A selected review of fifty customer-returned bicycles presented three different operating possibilities. Thirty were repair candidates, twelve were proposed for parts recovery and eight for retirement. The categories helped us organise the review, but they did not establish that every proposed action had been authorised or that a product was suitable for another use. The bicycles remained subject to customer rights and the qualified decisions relevant to their condition and intended treatment.

I led the operating programme with a ₹52 lakh budget over eleven weeks. My responsibility was to coordinate the work and make the proposed next step visible. It was not to treat possession of a returned item as permission to recover parts or retire it. Customer-facing colleagues had to establish the relevant authority, and qualified owners retained technical and lawful-disposition judgements. Any action still awaiting those decisions remained proposed rather than complete.

The alternative was an attractive recovery account that could have counted a possible future as an achieved benefit. I rejected that presentation. Thirty repair candidates were not automatically thirty repaired or saleable bicycles. Twelve proposed parts-recovery cases were not proof of usable recovered parts. Eight retirement proposals were not evidence that disposal had occurred. We kept the selected assessment, the necessary permissions and the subsequent actions distinct in the operating discussion.

The result was a decision path for the fifty returns that respected who could authorise each next step. I did not attach a carbon saving, recovery yield or universal environmental claim to the programme. The case matters because operating efficiency can tempt a team to collapse several different decisions into one convenient category. My contribution was to keep the work organised without allowing the desire for a positive reuse story to outrun customer authority or qualified assessment. It remains a bounded example of judgement, rather than a technical guide to repairing or disposing of bicycles.

03The seventeenth complete order did not erase the eighteenth

An eighteen-order dispatch review found twelve orders complete against their agreements and six missing agreed accessory kits. The physical bicycles alone were not the whole customer promise. Commercial colleagues explained the order terms, operations examined the missing kits and quality retained its separate product-release responsibility. An order could satisfy one part of the process while remaining incomplete in another.

We funded an eight-week review with ₹24 lakh. I asked the operating heads to preserve the distinction between a released bicycle and a fulfilled agreement, then coordinate correction of the six selected gaps. The aim was not to replace quality judgement with a completeness list. It was to prevent a product that looked ready in the workshop from being described as a complete order when an agreed item was still absent.

Five of the six gaps were corrected. The selected group therefore contained seventeen complete orders and one still held. I kept that final order in the account rather than report that the review had solved the issue because most of the cases were satisfactory. The customer obligation attached to the remaining order had not disappeared, and the positive result on the other five did not give us a basis to lower the agreed requirement.

The outcome did not establish a universal dispatch success rate or certify the wider product range. It described eighteen orders examined through a defined review and the position reached on each. I also did not claim an unmeasured increase in customer satisfaction or a saving from the correction. The programme expense was the cost of improving a decision and addressing the selected gaps. What changed in my operating practice was the insistence that a partial success keep its unresolved remainder visible. The last held order was part of the result, not an inconvenient exception to remove from the story.

A bicycle assembled is not yet an order fulfilled

In a selected five-day period in 2018, our workshop assembled 420 bicycles and released 300 through the required quality process. Another 120 awaited release. I had encouraged the assembly team to increase its local output without giving sufficient attention to the work downstream. The difference was neither a delivery success nor proof that 120 bicycles were defective. It was unfinished work that my preferred operating measure had made easy to overlook.

I am Gaurav Nersalkar, chief operating officer of Denvashi Cycle Works in Nashik. Our 186 colleagues assemble new bicycles and provide customer-authorised refurbishment services. FY 2025–26 revenue is ₹78 crore. Four heads coordinate the 141 people in my operating remit, while Farida retains enterprise authority and Deepak leads quality. I can organise resources and propose changes within my authority; I cannot replace a required release decision with an assembly count.

Later assignments made the same distinction more concrete. A selected review of fifty customer-returned bicycles separated thirty repair candidates, twelve proposed for parts recovery and eight for retirement, subject to the relevant permissions and qualified decisions. A dispatch review examined eighteen customer orders: twelve were complete and six lacked agreed accessory kits. Five were corrected and one remained held. Those examples show particular decisions, not a claim that every product or dispatch meets a universal standard. My COO appointment carries neither a statutory seat nor an ownership interest. A potential first outside contribution would require further governance preparation, company-specific assessment and a realistic twenty-two-day annual commitment. I would bring experience of asking which customer obligation remains outstanding when an internal account says the work is complete.

Assembly activity was distinguished from release

The selected five-day record contained 420 assembled bicycles, 300 quality releases and 120 still awaiting release; the difference was not classified as defects.

Returned products needed an agreed disposition

Fifty selected returns were assessed as thirty repair candidates, twelve proposed for parts recovery and eight for retirement, subject to customer authority and qualified decisions.

One incomplete order stayed visible

Of six accessory-kit gaps in an eighteen-order review, five were corrected and one order remained held rather than counted as ready.

Operating responsibility had a separate quality boundary

Four heads coordinate 141 operating colleagues within ₹43 crore annual expense; the ₹4.8 crore capital envelope does not confer product-release authority.

Current focus

Connecting workshop effort with release, completeness and the customer agreement

Conversations I welcome

Operating leadership and a carefully prepared first outside-board contribution

The leadership record

Trusted with consequential decisions.

In the boardroom

  • Denvashi Cycle WorksExecutive operating presenter; no statutory seat · April 2021–present

Formation

  • Bachelor of Engineering in Mechanical EngineeringDelrashi Engineering College · 1995
Gaurav now asks what remains between an activity count and the agreement we owe the customer, including the part he does not have authority to decide.
Farida NerkashiFictional Chief Executive, Denvashi Cycle Works
The full record ↗

Contact

Operating leadership and a carefully prepared first outside-board contribution

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