Executive summary / Personal profile
Vanessa Merrowell

Chief Executive Officer United States
Financing equipment means understanding the work it must keep doing.
Open to Board appointments
Start a conversation01 / Leadership approach
A machine can have a credible resale estimate and still be the wrong asset to finance. I want to understand who maintains it, what the customer's workflow requires and what happens if either arrangement fails. The spreadsheet should reflect those answers rather than stand in for them.
02 / Areas of responsibility
- Equipment economics and recoverability
- Supplier-channel decisions
- Customer dispute operations
- Specialist finance operating discipline
- Managed receivables
- US$1.42bn
- June 2026; owned and partner-administered assets
- Company colleagues
- 310
- Eight executive direct reports
- Equipment-finance experience
- 28 years
- Asset analysis through chief executive leadership
Evidence from practice
- Removing unsupported residuals from 46 equipment proposals
- In 2022 our commercial pipeline included equipment offers whose final payments depended heavily on supplier estimates of future resale value.
- Paying for a second inspection before a return dispute hardened
- Our return process had allowed equipment to move from a customer's premises to a storage facility before all condition evidence was agreed.
- Declining exclusivity while retaining a narrower supplier pilot
- A proposed supplier agreement offered us a substantial referral pipeline across a new equipment category in 2024.