Chief Marketing Officer Canada · Global perspective
Turning customer understanding into enduring brand value.
Open to Board appointments · Advisory roles · Speaking invitations
Discuss an appointmentAldermoor Group
Leading brand strategy, customer understanding and the marketing contribution to commercial growth. Connecting positioning, channel choices and customer experience with the enterprise's priorities.
Fairhaven Holdings
Developed brand and growth programmes with sales, product and customer teams. Built capability in customer research, campaign evaluation and the translation of positioning into a consistent experience.
Aurelia Consumer
Repositioned a heritage brand for a younger audience without losing its loyal core, and doubled its share of growth markets.
Harrow & Vale Industries
Launched products in seven markets and learned that customer insight travels further than advertising.
Independent Director
Customer & Brand (Chair) · ESGTrustee
ProgrammesStrong brands begin with a precise understanding of the customer and become valuable through consistent commercial choices. I connect positioning, experience and growth measurement, while staying honest about what the evidence can attribute to marketing.
The leadership record
Brought the customer into every boardroom conversation, with evidence rather than adjectives.
An invitation
For board, advisory and leadership conversations where brand strategy matters.
office@isabellefraser.example