Chief Product Officer Europe · Global perspective
Luca Duvall
Finding the customer problem worth building for.
Open to Board appointments · Advisory roles · Speaking invitations
A conversation, to beginProduct leadership is a discipline of choosing. I connect customer evidence with commercial judgement and technical possibility, so teams understand why an investment matters and what would cause us to change direction.
Luca Duvall
- Active customers
- 12 M
- Across four product lines
- Net Promoter Score gain
- +46
- After a discovery-led redesign
- Products to $100 M ARR
- 3
- From zero, in five years
- Roadmap retired
- 70%
- To focus on what customers valued
Leadership, seen by others.
Gave the whole company a shared definition of what customers actually need.
Says no with more clarity and kindness than anyone I know.
Selected leadership work
Product portfolio focus
The product portfolio had become a collection of commitments without a shared view of customer value.
Discover the work ↗The leadership record
Trusted with consequential decisions.
Recognition
- Product Leader of the YearThe Product Leaders Forum · 2024
- Best Digital ExperienceThe Enterprise Technology Awards · 2022
In conversation
- “Retiring 70% of the roadmap was the best decision we made”The Product Leaders Forum · 2025
- “Discovery as a leadership habit”The Technology Leaders Review · 2024
- “Episode 125 — The problem worth solving”The Leadership Ledger podcast · 2024
Formation
- B.Des, Interaction DesignNational Institute of Design · 2004
- MBA, Strategy & FinanceWestbrook School of Management · 2004
An invitation
The most consequential work begins with a conversation.
For board, advisory and leadership conversations where product strategy matters.
- Board appointments
- Advisory roles
- Speaking invitations
office@lucaduvall.example