I ask what each side must provide for an order to work, and what happens if that contribution changes. A low unit price can conceal an expensive reservation of people, equipment or tooling. The customer deserves to understand those obligations before they become a disagreement beside a machine.
Consolidated revenue
S$242m
2025 group result
Colleagues
1,450
Singapore, Johor and Batam, June 2026
Industrial experience
32 years
Production planning through company leadership
Work worth discussing.
01The twenty-one tools whose paperwork did not agree
In 2021 a customer requested the transfer of a tool set at the end of a programme. The factory knew where the equipment was, but the commercial file did not clearly reconcile the original customer contribution with subsequent modifications. We paused the administrative transfer while the parties established the agreed position. The incident prompted a review of 145 customer-funded tool sets across Selvarune. Twenty-one had incomplete records of ownership, modification approval or return obligations.
Our commercial director argued that a broad review would reopen relationships that were functioning well. He wanted to deal with exceptions only when customers asked. The engineering director was concerned that moving equipment without a clear account of its modifications could create further disputes. I supported a defined reconciliation exercise, using engineering records, commercial correspondence and advice appropriate to each case. We would identify the missing agreement and ask for clarification, without treating incomplete documentation as evidence of wrongdoing by either side.
Over eight months we resolved sixteen of the twenty-one files through documented agreement with the relevant customers. Five remained open with named owners and a description of the unresolved point. The exercise cost S$280,000 in internal capacity and external assistance. In three resolved cases we accepted additional maintenance or preparation work before a future return, rather than assume that the customer would carry the cost. We did not claim that a completed register removed every possible disagreement about a tool’s condition or use.
I would have involved the programme teams earlier in explaining why the exercise mattered. Some initially experienced it as an audit of decisions made before their time. The useful result was a clearer future obligation, not a search for somebody to blame for an old file. That distinction improved the quality of the evidence people were willing to bring forward.
02Charging for the cell a forecast wanted to occupy
A prospective customer proposed a three-year supply programme in 2023 and asked for a dedicated production cell. Its forecast implied attractive annual volume, but the proposed agreement allowed monthly call-offs to change substantially. Our quotation recovered most of the cell’s fixed commitment through the unit price. If orders arrived as forecast, the economics worked. If they did not, we would have reserved the capacity without a corresponding payment obligation.
The sales lead wanted to accept the structure, arguing that the customer’s launch plan was credible and the relationship could introduce other work. Our plant manager asked which existing programmes would move when the dedicated cell became unavailable to them. I proposed a separate reservation fee and a smaller initial block of dedicated capacity, with the remaining requirement served through shared scheduling. The customer objected to paying for idle time and asked for a lower unit price instead. I explained that the two charges addressed different things and offered a shared-capacity alternative with different scheduling commitments.
We agreed a reserved block representing 60 per cent of the originally requested cell time, with a S$720,000 annual reservation fee and a separately agreed part price. During the first year, actual unit demand was 74 per cent of the original forecast. The reserved portion met the agreed availability conditions, while the unreserved capacity supported two other programmes. We gave up the prospect of being the customer’s exclusive source and incurred S$160,000 of additional scheduling and setup expense across the mixed workload.
The result did not prove that separate fees suit every programme. It showed that this buyer and supplier could agree explicitly on who carried the cost of access to capacity. I would involve the customer’s operations team sooner next time; its procurement team initially interpreted the fee as a price increase rather than a different allocation of a manufacturing obligation.
03Paying for practice while the machines were wanted elsewhere
By 2024 two difficult product families depended heavily on six experienced setters. Managers could name potential successors, but those colleagues had little opportunity to practise the full changeover under supervision. Production demand usually took precedence, and the most capable setters continued to rescue the schedule. The dependence remained largely invisible because the jobs still shipped.
I asked our technical leaders to define a nine-month development programme for eighteen colleagues across Johor and Batam. It would include supervised changeovers during paid production time, with qualification based on demonstrated tasks and clear restrictions on work still requiring support. The finance lead proposed concentrating training into shutdown periods to reduce lost capacity. The technical team explained that some important decisions could only be observed during a real changeover with normal operating conditions. I approved S$540,000 for planned practice, supervision and temporary cover, while asking the plants to state the capacity cost in their schedules.
Thirteen participants completed the defined qualification by the end of the programme. Five continued supervised practice in specific areas; they were not described as qualified merely because they had attended. The number of product-family changeovers requiring one of the original six setters fell from 82 of 96 in the baseline review to 39 of 103 in the subsequent review. Job mix differed, so we treated that comparison as evidence of reduced dependence to investigate further, not a controlled productivity result. The programme also consumed production time that could otherwise have supported saleable work.
I would improve the explanation given to the original setters. Some feared that sharing their expertise would weaken their position. We made the mentoring responsibility explicit and recognised it in their role, but that should have happened before the first training calendar was published. Capability becomes more repeatable when experienced people have a credible reason to help build it.
I lead a components manufacturer by making the responsibilities hidden inside an order visible before the factory accepts it.
Selvarune Components makes precision metal parts and assemblies for industrial customers. We coordinate engineering from Singapore and production in Johor and Batam, with 1,450 colleagues across the business. Consolidated revenue was S$242 million in 2025. I joined as an externally recruited chief executive in January 2020, after the founder’s succession. My work is to connect the commercial terms of an order with the tooling, skills and production capacity it actually requires. A purchase order can describe a part very clearly while leaving several of those obligations unresolved.
I began as a production planner in 1994. The schedule taught me to notice the assumptions that arrived with a promise made elsewhere: a tool expected to be available, a revision thought to be final or a customer forecast treated as a firm call-off. Later roles in supply planning and commercial leadership showed me why those assumptions were attractive. They helped a quotation look competitive and a production plan look full. Running an assembly business then made me responsible for the consequences when the two accounts did not agree.
At Selvarune, I have concentrated on three decisions that make those obligations harder to overlook. We reconciled the ownership and return conditions of customer-funded tooling, introduced an explicit charge where a buyer wanted dedicated capacity without firm volumes, and funded supervised skill development instead of relying indefinitely on a few experienced setters. Each choice affected a relationship or a reported cost. I explain those effects alongside the result because the strength of a manufacturing business is not captured by accepting more orders than its people and equipment can reliably support.
Tooling that can be accounted for
A review of 145 customer-funded tool sets found 21 with incomplete records of ownership, modification approval or return obligations. We resolved 16 through documented agreement and kept five open rather than treating physical possession as an answer.
Reserved capacity priced separately
For a proposed dedicated production cell, we separated a reservation fee from the unit price. The buyer accepted a smaller reserved block; the remaining capacity stayed available to other programmes instead of being supported by an uncommitted forecast.
Setter capability with paid practice time
We funded a nine-month development programme for eighteen colleagues, including supervised changeovers during planned production time. Thirteen completed the defined qualification; five continued supervised practice. The programme did not count attendance as competence.
Current focus
I am reviewing how engineering changes reach every document used at the machine, including the instructions retained by a subcontractor. A revised drawing has not completed its journey merely because our own system marks the release as current.
Conversations I welcome
I would consider an external board in industrial supply or manufacturing services where commercial commitments and operating capability need to be examined together. I would first resolve employer consent, customer and supplier conflicts, and the time required outside scheduled meetings.
The leadership record
Trusted with consequential decisions.
In the boardroom
Selvarune ComponentsExecutive director · January 2020–present
Formation
Diploma in production engineeringTiraven Technical Institute · 1994
Dinesh kept the five unresolved tooling cases visible after the review had done substantial work. That gave the board a more useful account of the remaining obligation than a register described simply as complete.
I would consider an external board in industrial supply or manufacturing services where commercial commitments and operating capability need to be examined together. I would first resolve employer consent, customer and supplier conflicts, and the time required outside scheduled meetings.