A reading aid should give someone a better way into a page without deciding that the original page is no longer worth seeing. I want the product’s convenience to remain a choice the reader and creator can understand.
Selected works
Decisions in context.
I
Restoring the words my automatic crop had removed
In 2019 I approved an automatic page crop intended to make illustrated stories easier to follow on a phone.
I approved an automatic crop that made illustrated pages look cleaner on a phone and cut words out of the story. In a selected review of twenty-four pages, nine lost part of a speech balloon while fifteen remained intact. We spent ₹29 lakh over seven weeks restoring a full-page fallback and adding creator preview before adapted views were released. The nine affected pages in that review were corrected. I kept the approval mistake in the account because visual neatness had persuaded me to accept a change to meaning.
I am Aparna Deshvarli, chief product officer of Ravneshi Illustrated Stories in Pune. Our 120 colleagues build digital reader products and publisher workflows, with ₹49 crore FY 2025–26 revenue. I lead twenty-one product colleagues through three leads. Rohan is our chief executive and Nazia leads reader and creator research. Publishers and creators retain editorial and rights decisions; my team should help their work reach a reader without quietly rewriting the visual relationships that make the story work.
Later choices have made the product more flexible. Eighteen adult participants did not agree on a single ideal view: ten preferred guided panels and eight the whole page. We released an optional guide with an available page overview for seventeen pilot titles after creator review, without calling the small study a market preference estimate. We also let a reader prepare one chapter for offline reading instead of requiring a whole volume first. In the selected example, one 20 MB chapter could be downloaded from a six-chapter 120 MB payload. That was a choice about what to transfer, not a compression breakthrough or a promise about every network. I have neither a personal ownership interest nor a statutory appointment. A potential first outside seat would require further learning, assessment and a workable twenty-three-day annual commitment.
The page returned when the crop lost the words
Nine affected pages in a twenty-four-page review were corrected; creator preview and a full-page fallback became part of the adaptation workflow.
Two reading preferences remained available
An eighteen-person adult study informed optional guided panels and whole-page access for seventeen creator-reviewed pilot titles.
A chapter could be prepared before the whole volume
The selected six-chapter payload totalled 120 MB; one chosen chapter required 20 MB, with the other chapters still shown as unavailable offline.
Discovery inside the product expense
Three leads coordinate twenty-one colleagues within ₹5.6 crore annual function expense, including ₹1.9 crore discovery and design.
Current focus
Illustrated stories with useful choices about view and download
Conversations I welcome
Reader-product leadership and an exploratory first board contribution
The leadership record
Trusted with consequential decisions.
In the boardroom
Ravneshi Illustrated StoriesExecutive product presenter; no statutory appointment · April 2022–present
Formation
Bachelor of DesignKelravi Institute of Visual Design · 1999
Aparna made the chapter option a clear choice about content rather than a claim about faster networks. The product explained what was ready without pretending the whole volume had been prepared.
Rohan TelvashiChief Executive, Ravneshi Illustrated Stories; fictional colleagueThe full record ↗
Contact
Reader-product leadership and an exploratory first board contribution
