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Farooq VelmarviChief Executive Officer

Chief Executive Officer India

Make the opening-date promise a decision we can deliver

I lead exhibition logistics by making the opening-date promise, packing choices and reserved crew capacity part of the business decision before we accept the work.

Portrait of Farooq Velmarvi
01 / Chief Executive Officer
Enterprise workforce
261 employees
Exhibition transport, storage and packing services
FY 2025–26 revenue
₹112 crore
₹68 crore transport and ₹44 crore storage/packing
Annual operating responsibility
₹87 crore
FY 2026–27; separate ₹9 crore capital programme

Designed for consequence.

An exhibition has an opening date, but that date does not create another crew or make every crate suitable for another journey. I want the commercial promise to carry the capacity and preparation it requires, including the cost of keeping that capability available.

The evidence register

ReferenceLeadership work
01Recovering the three opening-date commitments I had approved together ↗
02Building a repeat-fit crate capability with its use conditions intact ↗
03Charging for the specialist availability the customer wanted reserved ↗

Make the opening-date promise a decision we can deliver

In 2018 I accepted three exhibition assignments whose opening windows overlapped. The combined plan needed nine crew teams at the same time, and we had six available. I had looked at the assignments as separate commercial opportunities instead of one operating commitment. We spent ₹42 lakh over four weeks arranging suitable partner capacity and customer-approved changes to work windows. The revised plan was fulfilled, but I do not describe that recovery as proof that the original promise was sound or that every movement happened without delay.

I am Farooq Velmarvi, chief executive and an executive director of Tarneshi Exhibition Logistics in Bhopal. Our 261 colleagues provide exhibition transport, storage and packing services, with ₹112 crore FY 2025–26 revenue. Six executive heads report to me. Leela chairs our board, and Sanjay owns operations. Our work depends on specialist preparation and people who are available at the dates a customer actually needs them. Commercial growth has to carry those requirements into the commitment rather than leave them to a team asked to recover the promise later.

Since becoming CEO, I have backed a repeat-fit crate programme and a customer proposition that pays for reserved capacity. The selected 120-crate set supported 216 recorded movements over eighteen months, without a claim that every exhibit could use the same packing or that the programme delivered a measured carbon saving. Four of six pilot customers chose a capacity-reservation arrangement; two preferred ad-hoc service. In one agreement, the ₹1.8 crore annual service amount included reserved availability, with ₹1.3 crore direct cost and ₹0.5 crore before central overhead, not net profit. My 0.06% interest sits inside the employee vehicle’s 40%. An outside role would require further preparation and a specific conflicts and capacity review alongside my existing executive directorship.

Three assignments exposed one shared capacity constraint

Nine simultaneous crew teams were needed against six available; ₹42 lakh funded partner capacity and agreed work-window revisions.

A crate programme supported repeated movements

The selected 120-crate set completed 216 recorded movements in eighteen months, including 96 uses beyond each crate’s first movement.

Availability became part of a customer agreement

Four of six pilot customers chose reserved capacity; the selected ₹1.8 crore annual agreement included availability within the service amount.

Operating and capital responsibilities kept distinct

Six executive heads support ₹87 crore annual operating responsibility and a separate ₹9 crore capital programme.

Current focus

Exhibition logistics with capacity and preparation inside the promise

Conversations I welcome

Specialist-service leadership and a carefully assessed outside-board contribution

The leadership record

Trusted with consequential decisions.

In the boardroom

  • Tarneshi Exhibition LogisticsExecutive Director and CEO · April 2020–present

Formation

  • Bachelor of CommerceVarlekhi Commerce College · 1992
Farooq made the investment account distinguish crates purchased from movements supported. He kept the use conditions and preparation expense visible instead of presenting an asset count as a complete service capability.
Leela DarvenkarNon-executive Chair, Tarneshi Exhibition Logistics; fictional colleague
The full record ↗

Contact

Specialist-service leadership and a carefully assessed outside-board contribution

  • Board appointments
  • Executive opportunities