I want a patient to know what will happen next without learning our internal organisation chart. Clinical decisions belong to qualified professionals. My responsibility is to make the appointments, explanations, payments and delivery arrangements around those decisions work together, including when a visit does not follow the usual sequence.
Company revenue
₹286 Cr
Year ended March 2026
Diagnostic centres
36
Six southern Indian cities, June 2026
Colleagues
1,580
Network workforce at June 2026
Work worth discussing.
01Explaining the visit before collecting the payment
In 2022 we reviewed billing complaints at six centres and found a recurring pattern. The amount shown during booking described a particular service, while patients understood it as the expected cost of the visit. Additional items could be legitimate, but the explanation arrived too late. The finance team could reconcile the account and still leave the family feeling that the original conversation had been incomplete.
I asked operations, finance and the clinical leads to define an itemised estimate for the expected visit. It had to state what was included, which circumstances could change the scope and who would explain a revised amount before collection. Administrative staff were not to infer a different clinical requirement in order to produce a convenient fixed price. Our commercial head worried that a longer estimate would make us appear more expensive than competitors advertising a single number. The centres also expected slower booking calls. I accepted both concerns and authorised a six-centre pilot with additional training time.
Recorded billing complaints fell from 83 among 2,440 visits in the baseline period to 31 among 2,670 visits in the following period. Those were different groups of patients, and the comparison did not isolate the effect of the estimate from every other change. Booking conversations became longer, while fewer families needed a second explanation at the payment desk. We retained the raw complaint counts and reviewed the remaining cases rather than turning the reduction into a claim that every price conversation had been resolved.
The pilot exposed a weakness in our own language. Some staff read the estimate aloud without checking what the patient thought it covered. I would now include that check in the initial training rather than add it after observing the calls. Clear paperwork supports an explanation; it does not establish that the person receiving it has understood the practical consequences.
02Reserving time that the appointment count could not see
In 2019 four centres reported recurring delays around visits where patients requested additional assistance. The schedule assumed broadly similar administrative and movement time for every appointment. When a visit took longer, staff tried to recover the timetable by moving the next person through more quickly. That put pressure on employees and left accompanying relatives uncertain about how much of the morning they should reserve.
As chief operating officer, I asked the centre managers and clinical leads to design an appointment-access pilot. Booking staff would ask about practical assistance without trying to assess a medical condition. The centres would reserve suitable time and confirm the arrangement with the patient. Our regional commercial manager objected that the proposal removed 24 bookable slots a day across the four centres. She proposed adding a general warning about possible waits instead. I chose the reserved-capacity approach because a warning did not provide the additional staff time we already knew was needed.
The twelve-week pilot covered 186 visits with agreed assistance arrangements. For those visits, median time from arrival to the start of the booked service was 21 minutes, compared with 39 minutes in an earlier review of 142 comparable requests. The cohorts differed and the measure covered waiting, not clinical quality or the complete duration of a visit. We retained the 24-slot daily capacity reduction and spent ₹18 lakh on staff overlap and practical training. Revenue per available room did not improve during the pilot, which I included in the executive review.
I would change how we first offered the option. Some patients heard the question as an assumption that they could not manage independently. We revised the wording with feedback from those attending and made the choice clearer. The improvement was not simply a longer booking interval. It was an agreed arrangement that respected the person using it and made its operating cost visible.
03Finding the owner after the upload had succeeded
A 2024 review identified 127 reports that had been uploaded to the patient portal but had no recorded successful notification. The system team considered the upload complete. Centre teams believed that patients who needed assistance would call. Neither view established that the intended recipient knew a report was available or had an agreed alternative way to obtain it. The clinical communication procedures remained separate and could not be replaced by an administrative delivery count.
I asked our service head to assign one owner to reconcile each unresolved route with the relevant centre, using approved contact and identity-verification processes. The technology lead proposed another automatic notification attempt, which would have been less expensive. I supported a limited manual review first because another message would not resolve an incorrect number or a patient's need for an alternative authorised channel. The medical director made clear that service staff must not discuss the meaning of results. We incorporated that boundary into the work instructions and provided an escalation route for clinical questions.
Within ten working days, 109 cases had a recorded successful notification or an agreed authorised delivery arrangement. Eleven remained open because the intended recipient could not yet be reached, and seven required further identity or authority checks before the route could proceed. We did not count those eighteen as resolved. The review required ₹6.8 lakh of temporary service capacity and exposed weaknesses in how contact preferences were confirmed at registration. It did not establish whether patients had read or acted on the reports, and we did not claim that it did.
I would begin with a clearer definition of each delivery state. Our initial meetings spent too long debating whether a portal event meant that a person had been informed. Once the states were separated, ownership became easier to assign and the technology team could address the recurring causes rather than simply repeat the same notification.
I lead a diagnostics network by examining the work we leave patients and families to complete between our departments.
At Niravel Diagnostic Services, I lead 1,580 colleagues across 36 centres in six southern Indian cities. Our revenue for the year ended March 2026 was ₹286 Cr. We provide diagnostic services through qualified clinical teams; I am a commerce graduate and an operating leader, not a doctor. My responsibility is the organisation around their work: the appointment a patient can understand, the charge explained before a visit and the route by which an authorised person receives a completed report. These details can be treated as administration until a family has to resolve a failure between them.
I began in billing at Veyantara Health Services in 1998. Patients often brought us a problem whose cause belonged to another desk: an instruction they had not received, a quoted amount that did not describe the complete visit or a document nobody could locate. I could correct an entry, but I could not make the whole experience coherent from that position. Clinic administration and regional operations gave me a broader view of those handoffs. I learnt that a department can meet its own measure while leaving the next person with work it has not acknowledged.
At Niravel I have changed how we present charges, how we reserve appointment time for people who need more assistance and how we establish that a report has reached its intended recipient. Each change required us to give up a convenient internal measure. We could no longer compare booking slots without considering the visit, describe a price without its assumptions or count an uploaded report as a completed communication. I keep clinical judgement with authorised professionals. My contribution is to make the surrounding service less dependent on a patient's persistence or a receptionist's private knowledge of whom to call.
One quotation for the expected visit
At six pilot centres, we replaced a short headline price with an itemised estimate that stated included services and possible changes requiring explanation. Recorded billing complaints fell from 83 in 2,440 visits to 31 in 2,670 subsequent visits; the groups were different, so the comparison is descriptive.
Time for the person attending
An appointment-access pilot reserved longer slots for patients who requested assistance with movement or communication. It reduced the available daily slots at four centres, and we reported that capacity cost alongside arrival and waiting-time observations.
An uploaded report is not the end of the route
We examined 127 reports that had entered the patient portal without a recorded successful notification. A named service owner reconciled delivery status while clinical teams retained responsibility for the communication required by their own procedures.
Current focus
I am studying how our service works for a family arranging a visit from another city. The booking should make the sequence and practical requirements clear before travel, without asking administrative staff to interpret a clinical request.
Conversations I welcome
I would consider a non-executive contribution to a healthcare-services board where patient access and operating accountability need attention. Employer consent, commercial conflicts and the proposed time commitment would need to be resolved before any appointment.
The leadership record
Trusted with consequential decisions.
In the boardroom
Niravel Diagnostic ServicesExecutive director · January 2021–present
Formation
Bachelor of CommerceVarneshi College · 1998
Ritika brings the cost of a service decision into the same paper as its patient benefit. The appointment-access pilot was a better board discussion because the lost slots were visible, rather than hidden behind an encouraging waiting figure.
I would consider a non-executive contribution to a healthcare-services board where patient access and operating accountability need attention. Employer consent, commercial conflicts and the proposed time commitment would need to be resolved before any appointment.