A 2023 customer programme was expected to generate US$6.2 million of sales over twenty months. It required US$620,000 of dedicated material at the outset, with limited alternative uses if the customer's final requirements changed. The sales team valued the programme as an entry into a promising application. The initial commercial proposal, however, treated the expected release schedule as if it were a firm commitment for the whole quantity. Technical qualification was still progressing for part of the range.
I worked with sales, operations and counsel to separate the approved products from those still being qualified. We examined which material purchases could be staged and which minimum quantities the supplier required. The revised agreement included an initial US$315,000 deposit and clearer commitments for the approved portion, with later purchases linked to defined releases. I made clear that the deposit did not cover the entire US$620,000 requirement and did not make completion of the projected US$6.2 million programme certain.
The customer accepted the revised arrangement but reduced the first release. We gave up part of the opening production volume and incurred additional setup work through the staged schedule. Operations would have preferred a longer initial run, and sales had to explain why the proposed terms differed from the first conversation. The technical team retained authority over qualification; finance did not accelerate approval to support the forecast.
The programme subsequently proceeded on a smaller scale than the original commercial expectation. The revised commitments helped us manage the dedicated material without treating forecast demand as an unconditional order. They did not remove every exposure or make the extra setup cost disappear. I would begin this discussion before quoting the production schedule next time, so the customer hears one coherent proposition about price, flexibility and commitment rather than a later financial qualification to an apparently settled offer.