I shape the growth of a storage-property business by examining the room mix, the obligations in each operating model and the work hidden inside an adjacent offer.
The first number I had to unlearn was not wrong. Eighty rooms out of a hundred were occupied. I used that count too confidently in an expansion discussion because it sounded like a straightforward account of how well the property was working. The empty rooms were all larger ones, and the revenue represented by each room was different. The site count could not support the economic conclusion without the mix behind it.
Growth changes the obligations before it changes the company’s name. I want the room, the operating agreement and the adjacent service described accurately before a larger footprint becomes the strategy.